How we optimised the opportunities to make maximum impact at MWC23 for our clients AWS and JMA. This year’s Mobile World Congress, the world’s biggest connectivity solutions show, presented exciting opportunities for two of our clients to attract the attention of the thousands of visitors that perfectly fitted the profile of potential customers. On the
Customers enjoy memorable experiences (cue the gasps). It shouldn’t come as a great surprise that the ‘Peak Stuff’ theory really has been vindicated lately. It points out that a good live event can be more valuable to the consumer than a product on its own. And it’s right. A storytelling device for today’s customer Since
Listening to Tom Loeffert of SAP speak yesterday at TechXLR8 — the last day of the week-long London expo — I was struck by something strangely unfamiliar: an outlook on AI that doesn’t centre around speeding processes or creating a new digital workforce. Or ending the world. No, instead Loeffert spoke about AI’s ability to
[vc_row 0=””][vc_column][vc_column_text 0=””]Until just a short while ago the concept of ‘AI’ was just that – a concept. A stimulating conversation piece, but little more. Well, in 2017 this is no longer the case. AI and its applications have been a key industry talking point this year, and for good reason. Huge strides have been
Everyone enjoys a ‘good experience’. It may sound vague, but the underlying principle is true. Although clients are divided by ‘B2B’ and ‘B2C’, every customer is united by a shared appreciation for something new and exciting. In the same way, there is a correlation between a business giving customers the chance to try a new
It’s always satisfying to see our work come to life – and that’s exactly what I got to do when I visited the Brightstar stand last week at the Mobile World Congress 2017 in Barcelona. It was great to see some first-hand reactions to the branding and propositions we created to help cement Brightstar’s transformation
We’re all about challenging creative ideas at JPC, and you can’t get more challenging than The Guerilla Girls. Formed in 1985, the American art activists have had over 55 member combinations throughout the years, who all remain anonymous to this day thanks to the gorilla masks they wear. On a mission to highlight discrimination in
It’s January, so can be sure that you’re filling up work diaries for the year… don’t forget to pencil in our inside scoop on the unmissable London marketing and design events in 2017. The Posh One: MARKETING WEEK LIVE 8-9 March Marketing Week Live is celebrating its 39th birthday this year – making it the
If you’ve ever wanted to get closer to Bjork, then Bjork Digital at Somerset House gives you the perfect opportunity. Although having visited it last week, I’d warn you that even her biggest fan might feel it’s a little too close for comfort as you’re rolled around the inside of her mouth during an immersive
In its simplest form, the Tour de France is an athletic contest: Cyclists pedal the arduous 2,200 or so miles, over 21 stages, and whoever does it in the shortest time wins. But to the millions of fans and thousands of competitors, the event is of course so much more. It’s steeped in history, tradition,
A humid summer’s evening on the 7th July saw an exclusive group of designers descend upon the red carpet of the London Palladium to witness the eagerly-awaited European premiere of Invision’s feature-length film, “Design Disruptors”. Introduced by their content lead, Clair Byrd, Design Disruptors is a documentary showcasing how product design has emerged as the
We have never before had such a wide-ranging understanding of how technology and communications work. Even as part of the Millennial generation, my experience is hugely different from that of people just 10 years younger. And businesses are finding this too – the landscape they find themselves in now differs massively from that of two
For the 7th year running ‘Pick Me Up’ has returned to Somerset House to celebrate all things graphic arts. It’s quickly become a must-see event in the London design calendar so we wanted to experience the hype for ourselves. On entrance you are greeted by the ‘Pick Me Up Selects’ which showcases the work of
Cloud Expo is the largest, most attended Cloud event in the world – and this year it was back in London’s ExCel centre to celebrate the latest trends, opinions and solutions for Cloud computing and technology. The theme for 2016 was ‘Everything is possible’ and featured keynote talks from service providers, ethical hackers, Government ministers,
As 90% of all the data in the world was created in the last 2 years it is not surprising that data has become an increasingly hot topic. When extracted, analysed and processed data becomes an extremely powerful tool for businesses, something that many of our clients recognise themselves. Therefore when we heard about the
