Being JPC / Business / Strategy / 14 Oct, 2014

Death of a Salesman

Matthew Dixon’s bestseller The Challenger Sale is renowned bedside reading for most sales executives. His unique mix of experience, research and insight is widely believed to hold the secrets to both a successful sales strategy and honing your personal selling skills. Yet in the two years since The Challenger Sale…

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Being JPC / Brand and Customer Experience / Business / Content / Strategy / 28 Jul, 2014

Who’s Afraid Of The Big Blue Bird?

When Facebook landed in 2004, shortly followed by Twitter two years later, the world went communications mad. Everyone, including your neighbour’s dog, became an overnight blogging sensation, tweeting, hashtagging and regramming like it was going out of fashion and you found yourself getting left behind in the dust. In your mind, tweeting comes from ACTUAL birds and regram sounds like some kind of cereal.

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Brand and Customer Experience / Business / Content / 01 Jul, 2014

Can a Selfie be Profesh?

The Selfie phenomenon is, by and large, the domain of the personal social network and rarely (albeit cringeworthingly sometimes) the avatar of choice for the business world. Whilst the duck-lipped, soloist exhibition is by no means going anywhere soon (nor should it!), it’s interesting to see how the movement is…

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Brand and Customer Experience / Business / Content / Events / Guest Blogs / Thought Leadership / 12 Jun, 2014

Feasting with Panthers: The Danger is in the Details

Following is a guest post from Project Voice’s incredibly talented client Adam Blackwood, founder of Private Drama events. Enjoy a multi-media tour of their incredible Showcase event and how Project Voice helps tell their show-stopping stories.

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Being JPC / Brand and Customer Experience / Business / Content / Strategy / 10 Jun, 2014

Content Marketing: Who’s the fairest of them all?

There’s a huge buzz around content marketing strategy and countless examples of brands that do it well. At Project Voice, we are constantly on the lookout for brands that are leading the way, and like to take a moment to explore ‘how and why’ they worked.

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Being JPC / Brand and Customer Experience / Business / Strategy / 08 May, 2014

Decoding “Britishness”: 5 Tips for Tech Brands expanding to the UK

The UK’s post-industrial identity has found its footing in the past decade or so in new media, tech, and digital services. London’s creative ecosystem has sprouted up accelerators, incubators and start-up hubs while also luring over the big players from across the pond to tap into its nutrient-rich media landscape,…

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Business / Content / Thought Leadership / 14 Apr, 2014

Defining the new generation of interaction

Interview with Brian Wong, CEO and co-founder of Kiip (pronounced “keep”), Forbes 30 under 30 for 3 consecutive years, and one of the youngest people to raise venture capital in the world. We have Brian with us today to talk about how Kiip is redefining the new generation of interaction in mobile marketing.

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Business / Content / Events / 10 Apr, 2014

Synergising ideas

JPC at Imperial College London ThinkSpace Start-up week 2nd April 2014 – 4th April 2014 Imperial College London ThinkSpace hosted a series of start-up surgeries in collaboration with JPC designed to inspire, motivate and provide invaluable insights to individuals looking to start up their own businesses. Located within Imperial College’s Ugli building in White City,…

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Business / Guest Blogs / Strategy / 07 Apr, 2014

The Secret to Business Success – Strategic Listening

Guest post requested by our friend from across the pond – SurveyMonkey, who may appear to be in the survey business, but who are really in the insight business. We share our experience on ways strategic listening can directly determine business success – and avoid failures. From business inception to…

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Business / Content / Strategy / Thought Leadership / 21 Feb, 2014

The Future is Already Here

Interview with James Wallman, Author of Stuffocation As William Gibson said, “The future is already here – it’s just not very evenly distributed”. Trend forecasters’ job is to observe and interrogate the noise of the present to identify signs of that unevenly distributed future. James Wallman, renowned trend forecaster, speaker, and author of the new…

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