Awards / Brand and Customer Experience / Strategy / 28 Feb, 2014

BT Ranks Top 20 in Business Superbrands 2014

Superbrands are the UK’s strongest brands, as voted for by marketing experts, business professionals and thousands of British consumers. (http://www.superbrands.uk.com/results) We are proud to share that our long-term client BT ranked 18th in the Business Superbrands 2014 category, which features UK’s strongest B2B brands. From the thousands…

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Being JPC / Brand and Customer Experience / Strategy / 03 Feb, 2014

BA Workshop Diaries: How to do PR on no Money

Take Two! For our second instalment of the Brand Amplifier workshops our BA Brigade arrived promptly on our doorstep at 6 o’clock. A far cry from the shy atmosphere of the first workshop, our ladies quickly gravitated towards one another abuzz with talk of this week’s Instagram challenge. Everyone was quick to follow up on…

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Being JPC / Brand and Customer Experience / Business / Content / Strategy / 17 Jan, 2014

JPC predicts… STRATEGIC BRANDING IN 2014

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Being JPC / Brand and Customer Experience / 15 Jan, 2014

The Crystal – A Beacon for Sustainable Design

As the name would suggest, The Crystal is cutting-edge. In just 3 short years, the government's massively successful Tech City initiative has hailed the rise of London as the digital capital of Europe. Back in 2012, Siemens led the tech sector with its flagship landmark building, The Crystal, which embodies trailblazing innovation and award-winning sustainable construction.

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Brand and Customer Experience / Business / Strategy / 10 Jan, 2014

Surveying the Turf in Media and Strategy

The British media loves reporting on public opinion surveys. From the state of the economy to NHS to sustainability to women’s hair and beauty, a simple Google search will reveal to you how many tier-one publications ground their content on opinion polls. Why? Because surveys give clout to media, give voice to the complexities of…

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Being JPC / Brand and Customer Experience / Guest Blogs / 22 Dec, 2013

It’s the HOTmas edition of the HMTV Show Filmed at the London Hub of Creativity – Ugli Campus in White City

Lesley Brewster, founder of HMTV, is a Brand Amplifier alumna who won the Silver Award in Brand Amplifier 2012 for her forward-thinking approach to launching an urban media channel for Londoners. Brand Amplifier is a branding master class for women who mean business. Note that applications for Brand Amplifier 2014…

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Brand and Customer Experience / Business / Events / 13 Dec, 2013

Clean Energy Entrepreneurs of the Future selected at Imperial College London’s Creative Hub – ThinkSpace

As part of its biggest-ever campaign in support of student innovation and entrepreneurial spirit, Imperial College London’s ThinkSpace is hosting the Create Lab Venture Catalyst Challenge (VCC) across the academic year. Its latest clean energy-themed ‘Invent the Future’ make-a-thon welcomed young entrepreneurial-minded students for a day of inspiration, talks and collaboration, designed to create strong…

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Account Cultivation and Growth / Brand and Customer Experience / Business / Strategy / 10 Dec, 2013

The Honest Truth About B2B CRM: Unpacking the McKinsey Global Survey

I came across a McKinsey global survey recently about how B2Bs have been talking PAST their customers. There’s a surprising gap between the brand values suppliers convey and what their customers actually want to know. 86% of suppliers claim brand affiliation with corporate social responsibility, yet to their customers, it’s statistically insignificant. What buyers really…

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Account Cultivation and Growth / Brand and Customer Experience / Strategy / 03 Oct, 2013

‘Mutual Sponsorship’ is the new Mentorship!

The digital age has killed mentorship, as we once knew it – thankfully gone are the sporadic and sparse interactions between the all-powerful mentor and kowtowing mentee. It’s irrelevant and impractical in our frenetically paced, social media dominated world, which has rendered mentorship extinct. The old model pivots on age or “experience” in a top-down…

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