Business / Content / Strategy / Thought Leadership / 09 Mar, 2015

The Best Advice I Never Took?

As a 10 year-old schoolboy I never expected that the lesson I valued the most today would be one of my father’s rare pieces of advice back then. It’s something I will testify to have had a huge impact on my business life. And yet I ignored it for over 20 years. His advice? Ask one dumb question every day of your life.

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Being JPC / Business / Strategy / 14 Oct, 2014

Death of a Salesman

Matthew Dixon’s bestseller The Challenger Sale is renowned bedside reading for most sales executives. His unique mix of experience, research and insight is widely believed to hold the secrets to both a successful sales strategy and honing your personal selling skills. Yet in the two years since The Challenger Sale…

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Brand and Customer Experience / Strategy / 17 Sep, 2014

Brand identity: Has your brand strategy got soul?

Consumers are seeking authentic brands. Brands with soul. Soul needs to be baked into your brand identity. Gone are the days when marketing was about having the biggest, shoutiest brand, being ‘revolutionary’ or being the first to launch stuff into space. To today’s hype-weary consumer, flash brand strategies, such as…

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Being JPC / Content / Strategy / 12 Sep, 2014

The Hemingway Challenge: Reaching your Audience with Brevity and Wit

Shakespeare is quoted as saying “Brevity is the soul of wit”. It’s true in art, and it’s even truer in advertising.There is a natural human affection for a message that’s transmitted succinctly. Yet, whether it’s an elevator pitch or a tweet, what brands often struggle most with is communicating in…

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Being JPC / Brand and Customer Experience / Business / Content / Strategy / 28 Jul, 2014

Who’s Afraid Of The Big Blue Bird?

When Facebook landed in 2004, shortly followed by Twitter two years later, the world went communications mad. Everyone, including your neighbour’s dog, became an overnight blogging sensation, tweeting, hashtagging and regramming like it was going out of fashion and you found yourself getting left behind in the dust. In your mind, tweeting comes from ACTUAL birds and regram sounds like some kind of cereal.

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Being JPC / Brand and Customer Experience / Business / Content / Strategy / 10 Jun, 2014

Content Marketing: Who’s the fairest of them all?

There’s a huge buzz around content marketing strategy and countless examples of brands that do it well. At Project Voice, we are constantly on the lookout for brands that are leading the way, and like to take a moment to explore ‘how and why’ they worked.

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Awards / Being JPC / Brand and Customer Experience / Events / Strategy / 06 Jun, 2014

The Philanthropist’s Stone: Brands That Give Back

It has been an exciting week at JPC headquarters. Things kicked off with the unveiling of our charity’s beautiful new website http://www.brandamplifier.co.uk, which features the smiling faces and incredible stories of our alumni from the past 5 years of brand strategy bootcamps.

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Being JPC / Brand and Customer Experience / Business / Strategy / 08 May, 2014

Decoding “Britishness”: 5 Tips for Tech Brands expanding to the UK

The UK’s post-industrial identity has found its footing in the past decade or so in new media, tech, and digital services. London’s creative ecosystem has sprouted up accelerators, incubators and start-up hubs while also luring over the big players from across the pond to tap into its nutrient-rich media landscape,…

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Business / Guest Blogs / Strategy / 07 Apr, 2014

The Secret to Business Success – Strategic Listening

Guest post requested by our friend from across the pond – SurveyMonkey, who may appear to be in the survey business, but who are really in the insight business. We share our experience on ways strategic listening can directly determine business success – and avoid failures. From business inception to…

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Awards / Brand and Customer Experience / Strategy / 28 Feb, 2014

BT Ranks Top 20 in Business Superbrands 2014

Superbrands are the UK’s strongest brands, as voted for by marketing experts, business professionals and thousands of British consumers. (http://www.superbrands.uk.com/results) We are proud to share that our long-term client BT ranked 18th in the Business Superbrands 2014 category, which features UK’s strongest B2B brands. From the thousands…

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