Business / Content / Strategy / Thought Leadership / 21 Feb, 2014

The Future is Already Here

Interview with James Wallman, Author of Stuffocation As William Gibson said, “The future is already here – it’s just not very evenly distributed”. Trend forecasters’ job is to observe and interrogate the noise of the present to identify signs of that unevenly distributed future. James Wallman, renowned trend forecaster, speaker, and author of the new…

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Being JPC / Strategy / 14 Feb, 2014

Brand Amplifier 2014: The Workshop Diaries – 4

Our final workshop is often a wonderful opportunity to witness first hand what our group of entrepreneurs have picked up in the last few workshops. This is typically the girl's last chance to work out any of the kinks they might be having with building their brand, then its *snip*…

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Being JPC / Strategy / 07 Feb, 2014

Brand Amplifier 2014: The Workshop Diaries – 3

Third Time Round. For this week’s workshop we told our Brand Amplifier ladies to bring their A-game for an intensive evening of think-on-your-feet instruction, purpose built to inject high-octane PR, social media and business strategy into their brands. Team JPC content were also on hand this week to help dispel a few unfounded business bogeymen…

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Being JPC / Brand and Customer Experience / Strategy / 03 Feb, 2014

BA Workshop Diaries: How to do PR on no Money

Take Two! For our second instalment of the Brand Amplifier workshops our BA Brigade arrived promptly on our doorstep at 6 o’clock. A far cry from the shy atmosphere of the first workshop, our ladies quickly gravitated towards one another abuzz with talk of this week’s Instagram challenge. Everyone was quick to follow up on…

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Being JPC / Events / Strategy / 22 Jan, 2014

Brand Amplifier 2014: The Workshop Diaries

Brand Amplifier’s 5th edition of brand strategy masterclasses kicked off this week at our Piano House studio. 25 amazing young female entrepreneurs have won the “Golden Ticket” to tour JP’s brand factory, and learn straight from the source, the secret sauce to manufacturing some of the world’s most iconic brands. The lamps are lit, the…

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Being JPC / Brand and Customer Experience / Business / Content / Strategy / 17 Jan, 2014

JPC predicts… STRATEGIC BRANDING IN 2014

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Brand and Customer Experience / Business / Strategy / 10 Jan, 2014

Surveying the Turf in Media and Strategy

The British media loves reporting on public opinion surveys. From the state of the economy to NHS to sustainability to women’s hair and beauty, a simple Google search will reveal to you how many tier-one publications ground their content on opinion polls. Why? Because surveys give clout to media, give voice to the complexities of…

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Account Cultivation and Growth / Brand and Customer Experience / Business / Strategy / 10 Dec, 2013

The Honest Truth About B2B CRM: Unpacking the McKinsey Global Survey

I came across a McKinsey global survey recently about how B2Bs have been talking PAST their customers. There’s a surprising gap between the brand values suppliers convey and what their customers actually want to know. 86% of suppliers claim brand affiliation with corporate social responsibility, yet to their customers, it’s statistically insignificant. What buyers really…

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Account Cultivation and Growth / Brand and Customer Experience / Strategy / 03 Oct, 2013

‘Mutual Sponsorship’ is the new Mentorship!

The digital age has killed mentorship, as we once knew it – thankfully gone are the sporadic and sparse interactions between the all-powerful mentor and kowtowing mentee. It’s irrelevant and impractical in our frenetically paced, social media dominated world, which has rendered mentorship extinct. The old model pivots on age or “experience” in a top-down…

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