Brand and Customer Experience / 19 Jul, 2019

Your digital experience may be excellent, but are you catfishing your customers?

Are you catfishing your prospective customers? ‘Catfishing’, or, according to an informal dictionary definition ‘luring someone into a relationship by means of a fictional online persona’, is common in online dating (or so my sons tell me…) but you may not realise that it’s rapidly becoming just as prevalent in the corporate world.