Account Cultivation and Growth / Content / Strategy / 25 Apr, 2017

What B2B marketers can learn from Wendy’s’ social media strategy

At the risk of disrespecting Carter Wilkerson, you probably haven’t heard of him—-assuming you have heard of him––because you’re a member of his thriving and expansive social circle. Carter Wilkerson is the proud poster of one of the most liked, retweeted and replied-to tweets since the birth of Twitter in 2006. The wording of the…