News & Insights

What does a good agency look like to you? Pretty much every agency website you visit promises to deliver simplified content, engaging designs and strategic responses. So, do you go for the disruptors, the innovators, or the safe pair of hands? The answer is: none of them. You should be on the lookout for the

Video is one of the most popular ways to consume content right now – not least because including video on a landing page can increase conversion rates by 80%. While retail brands have been making the most of short, snappy online video for a while now, B2B brands have been slow to catch up, often

 ‘Simple Thinking: How to remove complexity from life and work’ by Richard Gerver When a book comes out with a title so close to our very own ‘making the complex compellingly simple‘ heart, how could we resist checking it out? Sadly the similarity ends with the title. Richard Gerver makes some sound points, but the book

We know the feeling. You’ve barely recovered from Dry January, but the end of Q1 is already staring you in the face. For those of you who are feeling a little behind the times, we’ve put together a list of the big trends we think you should have your eye on. 1. Virtual Insanity As

  One of the first questions I ask any client who comes looking for a rebrand is: “Why?”. I don’t just ask this because I’m contrarian, but because all too often they are looking for the solution to a problem that can’t be solved by brand alone. A repair isn’t as sexy as a rebuild

Last week, while watching the video of Mary Beard’s excellent London Review of Books Winter Series lecture on Women in Power, I was struck by her focus on language – in particular on the way in which language that excludes women from power has become part of our everyday lexicon. Women, Beard points out, are

It’s always satisfying to see our work come to life – and that’s exactly what I got to do when I visited the Brightstar stand last week at the Mobile World Congress 2017 in Barcelona. It was great to see some first-hand reactions to the branding and propositions we created to help cement Brightstar’s transformation

We’re all about challenging creative ideas at JPC, and you can’t get more challenging than The Guerilla Girls. Formed in 1985, the American art activists have had over 55 member combinations throughout the years, who all remain anonymous to this day thanks to the gorilla masks they wear. On a mission to highlight discrimination in