In years gone by, the sales process was simple. We all learned about the so-called sales funnel: at the top, at the widest point of the ‘funnel’, was ‘awareness’. It’s at this stage where the prospect stumbles across your website or finds it through Google or an advert or a social media post or some
On May 19th, one in five NHS trusts were victims of the global ‘WannaCry’ cyber-attack, freezing computers used to share patients’ test results and forcing the cancellation of operations scheduled for Monday at a number of major hospitals. The National Cyber Security Centre soon after warned that more cases were likely to be reported at the
