Brand and Customer Experience / Digital / 28 Jul, 2021

Immersive gamification experiences that superseded social distancing

March 2020, we were all locked down, with nowhere to go and nothing to do. With non-essential retail and hospitality venues forced to closed their doors, workers told to work-from-home wherever possible and others placed on furlough, companies had to turn to innovative ways to keep their brands front-of-mind in their customers’ minds.  Many turned…

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Business / Digital / 01 Sep, 2017

Look out Digital – Amazon’s coming…

‘Highly annoying, misleading or harmful’. That’s how Google referred to digital adverts while announcing their move to punish over 1,000 online publishers who contribute to the bulging mass of product ads and pop-ups. It’s difficult to disagree with their assessment, but with the all-powerful Amazon planning to expand even further into the world of digital…

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Brand and Customer Experience / Digital / 25 Aug, 2017

VR: Audi’s answer to the online customer

For brands who rely on the face-to-face impact of their product, appealing to customers who do their shopping online presents a challenge. Products which need to be experienced first-hand used to be able to speak for themselves, but now the customer is only ever a few clicks away from message boards, online forums, reddit threads…

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Account-Based Marketing / Account Cultivation and Growth / Digital / 17 May, 2017

Ever heard of the ‘Sales Boiler’? How the Sales Funnel has changed in the Digital Age

In years gone by, the sales process was simple. We all learned about the so-called sales funnel: at the top, at the widest point of the ‘funnel’, was ‘awareness’. It’s at this stage where the prospect stumbles across your website or finds it through Google or an advert or a social media post or some…

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Being JPC / Brand and Customer Experience / Digital / Events / 30 Sep, 2016

Bjork Digital – An Immersive Journey Through Her Mind

If you’ve ever wanted to get closer to Bjork, then Bjork Digital at Somerset House gives you the perfect opportunity. Although having visited it last week, I’d warn you that even her biggest fan might feel it’s a little too close for comfort as you’re rolled around the inside of her mouth during an immersive…

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Design / Digital / 22 Sep, 2016

By 2017, video content will account for 69%
of all consumer internet traffic.*

It’s difficult to ignore the sudden influx of video around us. On social media, in web banners, in advertising, it’s swiftly becoming the single most influential medium for sharing information. And recent improvements in technology are making it even harder to ignore. Video has become far more accessible and cheaper to produce. When done well…

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Design / Digital / Strategy / 18 May, 2016

Internet of everything. Or Internet of isolation?

Now, don’t get me wrong. I love digital and technology. I eat it up for breakfast. I’m lost without my iPhone – as I discovered recently when I realised I’d raced out of the house without it. Total panic set in – how would anybody reach me? How would I contact them? Of course I…

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Being JPC / Business / Digital / Events / 05 May, 2016

Digital Democracy: how would you vote?

By 2020 will a connected device enable UK voters to log in from anywhere in the world?

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Content / Design / Digital / Strategy / 08 Apr, 2016

The cure for content fatigue: Interactive content

We’ve all wondered what the future will look like at some point in our lives. From flying cars, comparable to Doc Brown’s Delorean DMC-12, to Ex-Machina style artificial intelligence. These dreams now don’t seem like such a distant reality. As computers become more powerful, clever and sophisticated, the rate of technological growth is rapidly increasing….

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Being JPC / Digital / 10 Aug, 2015

A flash of genius: @think_jpc Instagram challenge

This is the first time I’ve worked for a company with “core values”. Not promises that we shout about to make people believe in us. But real, core values that we believe in and live by.

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