Account-Based Marketing / Strategy / Thought Leadership / 02 Aug, 2017
Why most value propositions don’t work and how to build one that does
Given the hard work, time and resources businesses put into developing value propositions, it’s galling to learn that only 14% of B2B buyers notice a difference between suppliers’ offerings and see that difference as worth paying for. Extracting and amplifying that difference can be a daunting challenge. But it’s one the JPC team routinely tackles…
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