The British media loves reporting on public opinion surveys. From the state of the economy to NHS to sustainability to women’s hair and beauty, a simple Google search will reveal to you how many tier-one publications ground their content on opinion polls. Why? Because surveys give clout to media, give voice to the complexities of
Scrollable websites are the way forward. With the growth of mobile use and smaller screen sizes, it’s all about the scroll! For us at JPC, great design is about putting the user at the heart of the web experience and serving information in a relevant, digestible, inspirational way, however they choose to view it. Our
Our inaugural Brand Amplifier alumna – Ronke Ige, founder of Emi & Ben – recently appeared on BBC The One Show Featuring Oprah Winfrey. Oprah came to the UK to promote her new film ‘The Butler’ and was honoured for her global role model status as an inspiring female entrepreneur. Since graduating Brand Amplifier, Ronke
As part of its biggest-ever campaign in support of student innovation and entrepreneurial spirit, Imperial College London’s ThinkSpace is hosting the Create Lab Venture Catalyst Challenge (VCC) across the academic year. Its latest clean energy-themed ‘Invent the Future’ make-a-thon welcomed young entrepreneurial-minded students for a day of inspiration, talks and collaboration, designed to create strong
I came across a McKinsey global survey recently about how B2Bs have been talking PAST their customers. There’s a surprising gap between the brand values suppliers convey and what their customers actually want to know. 86% of suppliers claim brand affiliation with corporate social responsibility, yet to their customers, it’s statistically insignificant. What buyers really
Coinciding nicely with Global Entrepreneurship Week,Imperial College London has recently launched its biggest-ever campaign in support of student innovation with its Create Lab Venture Catalyst Challenge. The ‘Invent the Future’ make-a-thon workshops and university-wide pre-accelerator challenge kicked off this month at Imperial College’s new Digital Media Lab – ThinkSpace – in White City. What is
I never thought McDonald’s could be scary… On Saturday afternoon team JP Creative, (Michelle, Alex and Myself) went to check out the Tate Britain’s ‘housewarming’ party. Having recently joined JPC as the brand new Content Creator, I wanted to do some inspiration gathering. Tate has just undergone a £45 million pound makeover and we were
The digital age has killed mentorship, as we once knew it – thankfully gone are the sporadic and sparse interactions between the all-powerful mentor and kowtowing mentee. It’s irrelevant and impractical in our frenetically paced, social media dominated world, which has rendered mentorship extinct. The old model pivots on age or “experience” in a top-down
