News & Insights

Business / Content / Thought Leadership / 27 Jun, 2017

Become a thought leader in just 5 steps

Thought leadership is a position of power. As a thought leader you’re an influencer and a market commentator rather than solely a vendor – it’s a very different position, and one that brings with it credibility and responsibility. The best thought leaders play a key role in the conceptualisation of new business ideas, trends and…

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Business / Content / Thought Leadership / 20 Jun, 2017

Thought Leadership: What happens if you get it wrong?

New research by Edelman and Linkedin has shown thought leadership to be a decidedly two-sided coin. Their study, which surveyed over 1,300 Business Decision Makers (BDMs) on the extent to which their B2B purchase process is influenced by salient thought leaders, confirms becoming a thought leader as being worthwhile, but also highlights some worrying consequences…

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Business / Events / 16 Jun, 2017

Could AI end the workplace diversity struggle?

Listening to Tom Loeffert of SAP speak yesterday at TechXLR8 — the last day of the week-long London expo — I was struck by something strangely unfamiliar: an outlook on AI that doesn’t centre around speeding processes or creating a new digital workforce. Or ending the world. No, instead Loeffert spoke about AI’s ability to…

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Business / Strategy / 12 Jun, 2017

Why security inertia is more powerful than any hacker

If your house kept getting burgled because you’d been leaving the key under the same flowerpot, you’d probably think deeply about why it happened and how you’d make sure it would never happen again. Why have so many businesses failed for so many years to think deeply about their cyber security strategy? You might blame…

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Business / Thought Leadership / 08 Jun, 2017

Rising employment isn’t good news: here’s why

Your bad jobs are hurting the economy You may take issue with the above statement. After all, with unemployment going down, surely you’re doing something right? In theory, but as is often the case, the numbers don’t tell the full story. More people are in work, but fewer people are enjoying their jobs. And as…

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Thought Leadership / 06 Jun, 2017

Why there’s value in your agency being ‘slow’
For a couple of years now advertisers have been gradually leaning more towards in-house services and away from agency outsourcing. A recent ISBA study has translated this trend into numbers, and put forward the main reason behind it: agencies thought to be too slow. The advertisers’ issue centres around urgency. They want briefs to be...
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Business / 31 May, 2017

How IBM stabbed their workforce – and themselves – in the back
In light of IBM’s decision to repeal their famous ‘work-from-home’ policy, I hope you’ll forgive me for asking the question: have they completely lost the plot? According to Geoffrey James of Inc., they may well have. He writes, ‘You'd think that IBM's executives would realise that the company's unparalleled record of financial growth and innovation...
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Business / Diversity & Inclusion / 23 May, 2017

The Heineken advert and the importance of diversity of opinion

You have to hand it to the advertising team at Heineken for managing to scrape together a five-minute commercial with social and political (and, I suppose, drink-related) themes at its centre and avoiding disaster, especially when you consider the fact that it was only a month ago that Kendall Jenner and the creative types at…

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Account-Based Marketing / Account Cultivation and Growth / Digital / 17 May, 2017

Ever heard of the ‘Sales Boiler’? How the Sales Funnel has changed in the Digital Age

In years gone by, the sales process was simple. We all learned about the so-called sales funnel: at the top, at the widest point of the ‘funnel’, was ‘awareness’. It’s at this stage where the prospect stumbles across your website or finds it through Google or an advert or a social media post or some…

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Business /

After the NHS cyber-attack, are you doing enough to protect your business?

On May 19th, one in five NHS trusts were victims of the global ‘WannaCry’ cyber-attack, freezing computers used to share patients’ test results and forcing the cancellation of operations scheduled for Monday at a number of major hospitals. The National Cyber Security Centre soon after warned that more cases were likely to be reported at the…

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