News & Insights

It has been an exciting week at JPC headquarters. Things kicked off with the unveiling of our charity’s beautiful new website http://www.brandamplifier.co.uk, which features the smiling faces and incredible stories of our alumni from the past 5 years of brand strategy bootcamps.
We've all heard that 3D printing is the future of product design, but where is this innovative technology going and what can we really do with it other than make brightly coloured plastic ornaments? I decided to check out the '3D: printing the future' exhibition at the Science Museum for all...
The UK's post-industrial identity has found its footing in the past decade or so in new media, tech, and digital services. London's creative ecosystem has sprouted up accelerators, incubators and start-up hubs while also luring over the big players from across the pond to tap into its nutrient-rich media landscape,...

WOW! We are nearly there! In the past few months we have seen some pivotal changes taking place in our workspace. From transforming modular tables to spatial branding designs, we’ve seen it all! And we’re ready to share the process, and all the nitty gritty details that have pushed the studio to the finish line.

Guest post from the lovely Elodie of Ugli. Ugli is an inventive partnership between the BBC, TCN property development and JPC, which has transformed an unlikely, unused area of West-London into a thriving creative start-up community of more than 700 employees across fashion, film, photography, digital and design and in doing so, has...
We are delighted to announce that JPC's passion project - Brand Amplifier, the pro-bono brand strategy training programme for female entrepreneurs, has recently achieved charity status as a Charitable Incorporated Organisation. The recognition is attributable the overwhelming effectiveness of the intensive brand strategy training curriculum, BA's contribution to local business...
The Spring 2014 Brand Amplifier Awards Night at ITV Studios was not just a celebration of the evening's winners, but of the strength of the programme's finalists and the progress they'd made through their four-week entrepreneurial boot camp. Five winners were picked from the field of 22, with Emma Lanman...

I’ve worked in Brixton for 17 years and been a resident here for even longer. During that time I’ve launched 3 successful brands, raised two boys and transformed my passion project into an official charity. But the fact is when I started out I was as clueless as anyone else about what really goes into

Our final workshop is often a wonderful opportunity to witness first hand what our group of entrepreneurs have picked up in the last few workshops. This is typically the girl's last chance to work out any of the kinks they might be having with building their brand, then its *snip*...

Having recently explored web infographics in my last blog, I’ve decided to delve further into the world of web design, triggered by some of the work we’ve done here at JPC. With hundreds of devices to view web pages on, you need a website that can accommodate them all seamlessly. Enter adaptive and responsive web

Third Time Round. For this week’s workshop we told our Brand Amplifier ladies to bring their A-game for an intensive evening of think-on-your-feet instruction, purpose built to inject high-octane PR, social media and business strategy into their brands. Team JPC content were also on hand this week to help dispel a few unfounded business bogeymen

Take Two! For our second instalment of the Brand Amplifier workshops our BA Brigade arrived promptly on our doorstep at 6 o’clock. A far cry from the shy atmosphere of the first workshop, our ladies quickly gravitated towards one another abuzz with talk of this week’s Instagram challenge. Everyone was quick to follow up on

The first BA 2014 workshop kicked off at our Piano House studio last Tuesday. In anticipation for this year’s BAs’ arrival, we completely redecorated our 50’s retro kitchen, transforming it into a cozy living room complete with projection screens, dim lighting, leafy greens, and of course, wine. It was practically a page out of House

JPC’s tech lead, Simon Ward, demystifies the mysterious bitcoin in simple English. What is a bitcoin? How does it work? Why does it work? Is it safe to use? Is it ‘too big to fail’? In the previous article, we left off with the disappearance of Satoshi Nakamoto, bitcoin’s creator who remains untraced to this

Brand Amplifier’s 5th edition of brand strategy masterclasses kicked off this week at our Piano House studio. 25 amazing young female entrepreneurs have won the “Golden Ticket” to tour JP’s brand factory, and learn straight from the source, the secret sauce to manufacturing some of the world’s most iconic brands. The lamps are lit, the

Simon Dighton, our resident middle-weight Graphic Designer, has made 3D space design for BT showcases across: Tokyo, Singapore, Sydney, Dubai, Kuala Lumpur and Hong Kong, just to name a few. Simon started his design career at JPC as an intern 3 years ago and has risen up in the ranks...
As the name would suggest, The Crystal is cutting-edge. In just 3 short years, the government's massively successful Tech City initiative has hailed the rise of London as the digital capital of Europe. Back in 2012, Siemens led the tech sector with its flagship landmark building, The Crystal, which embodies trailblazing innovation and award-winning sustainable