Maybe it isn’t what you want to hear, but business creds are often done badly. Numerous, and perhaps harsh, assessments have begun surfacing ranging from ‘They’re all as bad as each other’, by Stephen Fair of Econsultancy, to ‘Most ad agency new business presentations stink. Period’, by Mike Fromowitz, who writes for Campaign. Harsh, yes,
Everyone enjoys a ‘good experience’. It may sound vague, but the underlying principle is true. Although clients are divided by ‘B2B’ and ‘B2C’, every customer is united by a shared appreciation for something new and exciting. In the same way, there is a correlation between a business giving customers the chance to try a new
We’re all about challenging creative ideas at JPC, and you can’t get more challenging than The Guerilla Girls. Formed in 1985, the American art activists have had over 55 member combinations throughout the years, who all remain anonymous to this day thanks to the gorilla masks they wear. On a mission to highlight discrimination in
It’s difficult to ignore the sudden influx of video around us. On social media, in web banners, in advertising, it’s swiftly becoming the single most influential medium for sharing information. And recent improvements in technology are making it even harder to ignore. Video has become far more accessible and cheaper to produce. When done well
In its simplest form, the Tour de France is an athletic contest: Cyclists pedal the arduous 2,200 or so miles, over 21 stages, and whoever does it in the shortest time wins. But to the millions of fans and thousands of competitors, the event is of course so much more. It’s steeped in history, tradition,
A humid summer’s evening on the 7th July saw an exclusive group of designers descend upon the red carpet of the London Palladium to witness the eagerly-awaited European premiere of Invision’s feature-length film, “Design Disruptors”. Introduced by their content lead, Clair Byrd, Design Disruptors is a documentary showcasing how product design has emerged as the
When we traded our open plan warehouse in buzzing Brixton for the calmer, quieter surrounds of a zen-like compartmentalised Clapham retreat, we didn’t just change the space we were in – but the way we were working. We had spent 17 glorious years enjoying the lofty heights of a collaborative space but as a home
For the 7th year running ‘Pick Me Up’ has returned to Somerset House to celebrate all things graphic arts. It’s quickly become a must-see event in the London design calendar so we wanted to experience the hype for ourselves. On entrance you are greeted by the ‘Pick Me Up Selects’ which showcases the work of
We’ve all wondered what the future will look like at some point in our lives. From flying cars, comparable to Doc Brown’s Delorean DMC-12, to Ex-Machina style artificial intelligence. These dreams now don’t seem like such a distant reality. As computers become more powerful, clever and sophisticated, the rate of technological growth is rapidly increasing.
They say ‘a picture is worth a thousand words’ and this is true now more than ever. In an age where everything is a click away the average trigger-happy consumer sails through hundreds (thousands?) of pieces of content a day with little being taken in. So how can businesses get customers (or potential ones) to
