Brand and Customer Experience / Business / Events / 20 Jul, 2017

How live experiences can save a brand

Customers enjoy memorable experiences (cue the gasps). It shouldn’t come as a great surprise that the ‘Peak Stuff’ theory really has been vindicated lately. It points out that a good live event can be more valuable to the consumer than a product on its own. And it’s right. A storytelling device for today’s customer Since…

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Brand and Customer Experience / Design / Events / 27 Apr, 2017

5 imaginative and engaging experiential events

Everyone enjoys a ‘good experience’. It may sound vague, but the underlying principle is true. Although clients are divided by ‘B2B’ and ‘B2C’, every customer is united by a shared appreciation for something new and exciting. In the same way, there is a correlation between a business giving customers the chance to try a new…

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Brand and Customer Experience / Business / Strategy / 11 Apr, 2017

Unfriendly Skies: How United Airlines failed at customer experience and lost $1 billion in market value

It probably hasn’t escaped your notice that a man was dragged from his seat on a United Airlines plane on Sunday evening because his flight, which was bound for Kentucky, was overbooked. An eyewitness said the man was a ‘Chinese American doctor’ who refused to leave his seat when asked because he had to be…

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Being JPC / Brand and Customer Experience / 16 Feb, 2017

A Real Experience of Work: My Week at JPC

As a student, your expectation of a week’s work experience tends to involve adopting the role of ‘chief tea maker.’ Luckily for me, this was not the case during my week with JPC. Everyone was so welcoming and supportive of my development throughout the week. They introduced me to the world of B2B marketing at…

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Being JPC / Brand and Customer Experience / Digital / Events / 30 Sep, 2016

Bjork Digital – An Immersive Journey Through Her Mind

If you’ve ever wanted to get closer to Bjork, then Bjork Digital at Somerset House gives you the perfect opportunity. Although having visited it last week, I’d warn you that even her biggest fan might feel it’s a little too close for comfort as you’re rolled around the inside of her mouth during an immersive…

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Account Cultivation and Growth / Brand and Customer Experience / Design / Events / 09 Sep, 2016

Revolutionise the client experience

In its simplest form, the Tour de France is an athletic contest: Cyclists pedal the arduous 2,200 or so miles, over 21 stages, and whoever does it in the shortest time wins. But to the millions of fans and thousands of competitors, the event is of course so much more. It’s steeped in history, tradition,…

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Brand and Customer Experience / Business / Events / 09 May, 2016

Putting the ‘You’ in UC

We have never before had such a wide-ranging understanding of how technology and communications work. Even as part of the Millennial generation, my experience is hugely different from that of people just 10 years younger. And businesses are finding this too – the landscape they find themselves in now differs massively from that of two…

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Brand and Customer Experience / Business / Events / 25 Apr, 2016

Cloud Expo 2016: Declouding the vision

Cloud Expo is the largest, most attended Cloud event in the world – and this year it was back in London’s ExCel centre to celebrate the latest trends, opinions and solutions for Cloud computing and technology. The theme for 2016 was ‘Everything is possible’ and featured keynote talks from service providers, ethical hackers, Government ministers,…

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Brand and Customer Experience / 29 Feb, 2016

Extraordinary experiences at Inition

It is said that 2016 will be the year for Virtual Reality and with Facebook spending $2bn to acquire the Oculus Rift VR headset, founder Mark Zuckerberg obviously believes it too. Virtual reality is no longer a thing of the future and it isn’t surprising that most business sectors are developing various ways of using…

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Being JPC / Brand and Customer Experience / Thought Leadership / 19 Jan, 2015

How straight and powerful is your business?

Alignment. Not a hugely exciting word I grant you. But in the right hands? Wow is it powerful.

In a world of abundant choice and excessive everything, where everyone can seemingly do everything 24/7, it’s hard to be clear on who does what and for what reason?

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