Third Time Round. For this week’s workshop we told our Brand Amplifier ladies to bring their A-game for an intensive evening of think-on-your-feet instruction, purpose built to inject high-octane PR, social media and business strategy into their brands. Team JPC content were also on hand this week to help dispel a few unfounded business bogeymen
Take Two! For our second instalment of the Brand Amplifier workshops our BA Brigade arrived promptly on our doorstep at 6 o’clock. A far cry from the shy atmosphere of the first workshop, our ladies quickly gravitated towards one another abuzz with talk of this week’s Instagram challenge. Everyone was quick to follow up on
Brand Amplifier’s 5th edition of brand strategy masterclasses kicked off this week at our Piano House studio. 25 amazing young female entrepreneurs have won the “Golden Ticket” to tour JP’s brand factory, and learn straight from the source, the secret sauce to manufacturing some of the world’s most iconic brands. The lamps are lit, the
The British media loves reporting on public opinion surveys. From the state of the economy to NHS to sustainability to women’s hair and beauty, a simple Google search will reveal to you how many tier-one publications ground their content on opinion polls. Why? Because surveys give clout to media, give voice to the complexities of
I came across a McKinsey global survey recently about how B2Bs have been talking PAST their customers. There’s a surprising gap between the brand values suppliers convey and what their customers actually want to know. 86% of suppliers claim brand affiliation with corporate social responsibility, yet to their customers, it’s statistically insignificant. What buyers really
The digital age has killed mentorship, as we once knew it – thankfully gone are the sporadic and sparse interactions between the all-powerful mentor and kowtowing mentee. It’s irrelevant and impractical in our frenetically paced, social media dominated world, which has rendered mentorship extinct. The old model pivots on age or “experience” in a top-down
