News & Insights

5 signs you need a restructure not a rebrand

One of the first questions I ask any client who comes looking for a rebrand is: “Why?”. I don’t just ask this because I’m contrarian, but because all too often they are looking for the solution to a problem that can’t be solved by brand alone. A repair isn’t as sexy as a rebuild

Why Your B2B Marketing Content is Probably Sexist

Last week, while watching the video of Mary Beard’s excellent London Review of Books Winter Series lecture on Women in Power, I was struck by her focus on language – in particular on the way in which language that excludes women from power has become part of our everyday lexicon. Women, Beard points out, are

Marketing Resolutions to Break in 2017

A new year can only mean one thing: resolutions left, right and centre. But how can you make sure your marketing resolutions don’t meet the same fate as that ambitious gym membership that is normally dead by February. We believe the key lies in focusing more on what not to do! These are just a

Unleashing The Power Of The Positive No

When was the last time you said NO to a brief? An internal initiative? An ask of the sales team? A marketing opportunity? It isn’t easy is it? As the battle for market share intensifies, challenging a company missive or a brief – let alone saying no to any part of it – can seem like

Pro-Truth Marketing

It’s not easy to avoid discussion in the press or on social media about the “Post Truth” era. Since that election, publications in all their forms have come under close scrutiny. It turns out that there are towns in Eastern Europe where the local labour force is devoted to churning out fake news, and that

Internet of everything. Or Internet of isolation?

Now, don’t get me wrong. I love digital and technology. I eat it up for breakfast. I’m lost without my iPhone – as I discovered recently when I realised I’d raced out of the house without it. Total panic set in – how would anybody reach me? How would I contact them? Of course I

How well do you know your business enemy?

Dunkirk. The Blitz spirit. Famous examples where people displayed an extraordinary courage and pulled together in a cohesive manner not seen in calmer, safer times. Threat brings humans closer together. Focus becomes sharper, clearer, streamlined and more meaningful – whether the threat turns out to be real or imagined. Without this, we live in a

Content, Design, Digital, Strategy
/ 08 Apr, 2016

The cure for content fatigue: Interactive content

We’ve all wondered what the future will look like at some point in our lives. From flying cars, comparable to Doc Brown’s Delorean DMC-12, to Ex-Machina style artificial intelligence. These dreams now don’t seem like such a distant reality. As computers become more powerful, clever and sophisticated, the rate of technological growth is rapidly increasing.

How to sell Security

‘The Internet of Things’ is a term you’ll now be familiar with. What is the one striking feature of this world-changing term that stands out? Uncertainty. Utter uncertainty.

The Best Advice I Never Took?

As a 10 year-old schoolboy I never expected that the lesson I valued the most today would be one of my father’s rare pieces of advice back then. It’s something I will testify to have had a huge impact on my business life. And yet I ignored it for over 20 years. His advice? Ask

Death of a Salesman

Matthew Dixon's bestseller The Challenger Sale is renowned bedside reading for most sales executives. His unique mix of experience, research and insight is widely believed to hold the secrets to both a successful sales strategy and honing your personal selling skills. Yet in the two years since The Challenger Sale...

Brand identity: Has your brand strategy got soul?

Consumers are seeking authentic brands. Brands with soul. Soul needs to be baked into your brand identity. Gone are the days when marketing was about having the biggest, shoutiest brand, being 'revolutionary' or being the first to launch stuff into space. To today's hype-weary consumer, flash brand strategies, such as...

The Hemingway Challenge: Reaching your Audience with Brevity and Wit

Shakespeare is quoted as saying "Brevity is the soul of wit". It's true in art, and it's even truer in advertising.There is a natural human affection for a message that's transmitted succinctly. Yet, whether it's an elevator pitch or a tweet, what brands often struggle most with is communicating in...

Who’s Afraid Of The Big Blue Bird?

When Facebook landed in 2004, shortly followed by Twitter two years later, the world went communications mad. Everyone, including your neighbour’s dog, became an overnight blogging sensation, tweeting, hashtagging and regramming like it was going out of fashion and you found yourself getting left behind in the dust. In your mind, tweeting comes from ACTUAL

Content Marketing: Who’s the fairest of them all?

There’s a huge buzz around content marketing strategy and countless examples of brands that do it well. At Project Voice, we are constantly on the lookout for brands that are leading the way, and like to take a moment to explore ‘how and why’ they worked.

The Philanthropist’s Stone: Brands That Give Back

It has been an exciting week at JPC headquarters. Things kicked off with the unveiling of our charity’s beautiful new website http://www.brandamplifier.co.uk, which features the smiling faces and incredible stories of our alumni from the past 5 years of brand strategy bootcamps.

Decoding “Britishness”: 5 Tips for Tech Brands expanding to the UK

The UK's post-industrial identity has found its footing in the past decade or so in new media, tech, and digital services. London's creative ecosystem has sprouted up accelerators, incubators and start-up hubs while also luring over the big players from across the pond to tap into its nutrient-rich media landscape,...

The Secret to Business Success – Strategic Listening

Guest post requested by our friend from across the pond - SurveyMonkey, who may appear to be in the survey business, but who are really in the insight business. We share our experience on ways strategic listening can directly determine business success - and avoid failures. From business inception to...

BT Ranks Top 20 in Business Superbrands 2014

Superbrands are the UK's strongest brands, as voted for by marketing experts, business professionals and thousands of British consumers. (http://www.superbrands.uk.com/results) We are proud to share that our long-term client BT ranked 18th in the Business Superbrands 2014 category, which features UK's strongest B2B brands. From the thousands...

The Future is Already Here

Interview with James Wallman, Author of Stuffocation As William Gibson said, “The future is already here – it’s just not very evenly distributed”. Trend forecasters’ job is to observe and interrogate the noise of the present to identify signs of that unevenly distributed future. James Wallman, renowned trend forecaster, speaker, and author of the new

Brand Amplifier 2014: The Workshop Diaries – 4

Our final workshop is often a wonderful opportunity to witness first hand what our group of entrepreneurs have picked up in the last few workshops. This is typically the girl's last chance to work out any of the kinks they might be having with building their brand, then its *snip*...