Thought Leadership / 06 Jun, 2017
Why there’s value in your agency being ‘slow’
For a couple of years now advertisers have been gradually leaning more towards in-house services and away from agency outsourcing. A recent ISBA study has translated this trend into numbers, and put forward the main reason behind it: agencies thought to be too slow. The advertisers’ issue centres around urgency. They want briefs to be...Read more
