Life at a fast-paced brand and communications consultancy is anything but typical and neither is the day-to-day of the people who work here. Senior account executive Abby Fox took some time out of her busy schedule to chat about what she does at JPC. What’s working for a marketing agency like? It’s intense, but lots
Everyone enjoys a ‘good experience’. It may sound vague, but the underlying principle is true. Although clients are divided by ‘B2B’ and ‘B2C’, every customer is united by a shared appreciation for something new and exciting. In the same way, there is a correlation between a business giving customers the chance to try a new
At the risk of disrespecting Carter Wilkerson, you probably haven’t heard of him—-assuming you have heard of him––because you’re a member of his thriving and expansive social circle. Carter Wilkerson is the proud poster of one of the most liked, retweeted and replied-to tweets since the birth of Twitter in 2006. The wording of the
It would be hard to claim that marketing content is always readable. Marketing language is so riddled with jargon and unnecessary complexity that it’s been vilified in newspaper articles and online listicles (and it isn’t as if journalists aren’t liable to throwing out a little of their own ‘journalese’ now and again). We articulated the
Why are so many millennials quitting the well-paid and well-regarded jobs they worked so hard through uni for? That’s the question Lucy Kellaway tried to answer in her piece in the FT last week, Don’t blame millennials if you can’t hang on to them. Kellaway blames the ‘widest gap between expectations and reality that the
It probably hasn’t escaped your notice that a man was dragged from his seat on a United Airlines plane on Sunday evening because his flight, which was bound for Kentucky, was overbooked. An eyewitness said the man was a ‘Chinese American doctor’ who refused to leave his seat when asked because he had to be
In 1946, George Orwell––novelist, essayist, journalist and critic––extolled the virtues of simple writing in the essay ‘Politics and the English Language’ and condensed his guidance to writers into six rules: 1. Never use a metaphor, simile or other figure of speech which you are used to seeing in print. 2. Never use a long word
Pepsi’s short-lived controversial advert shows why values should drive diversity How did Pepsi get their latest advert so wrong? Criticism for the ad ranged from ‘absurd’ to ‘disrespectful’ and even ‘a sick joke’. Some have called for a boycott of all Pepsi products. The ad begins with Kendall Jenner modelling at a photoshoot while a
