[vc_row 0=””][vc_column][vc_column_text 0=””]In light of IBM’s decision to repeal their famous ‘work-from-home’ policy, I hope you’ll forgive me for asking the question: have they completely lost the plot? According to Geoffrey James of Inc., they may well have. He writes, ‘You’d think that IBM’s executives would realise that the company’s unparalleled record of financial growth
You have to hand it to the advertising team at Heineken for managing to scrape together a five-minute commercial with social and political (and, I suppose, drink-related) themes at its centre and avoiding disaster, especially when you consider the fact that it was only a month ago that Kendall Jenner and the creative types at
In years gone by, the sales process was simple. We all learned about the so-called sales funnel: at the top, at the widest point of the ‘funnel’, was ‘awareness’. It’s at this stage where the prospect stumbles across your website or finds it through Google or an advert or a social media post or some
On May 19th, one in five NHS trusts were victims of the global ‘WannaCry’ cyber-attack, freezing computers used to share patients’ test results and forcing the cancellation of operations scheduled for Monday at a number of major hospitals. The National Cyber Security Centre soon after warned that more cases were likely to be reported at the
We should all have been surprised to read that a third of all organisations based in the UK have no digital transformation strategy whatsoever. We weren’t, of course, and not only because a further 21% of respondents said they were ‘just getting started’ with their own strategy and another 24% said their strategy was, if
Have a skim over any corporate Twitter feed and you’re likely to encounter a healthy dose of diversity messaging. While few are doing anything as disastrous as Pepsi’s recent faux pas, much of what appears is little more than a box-ticking exercise with no real substance behind it. For me, this represents a huge missed
[vc_row 0=””][vc_column][vc_column_text 0=””]Until just a short while ago the concept of ‘AI’ was just that – a concept. A stimulating conversation piece, but little more. Well, in 2017 this is no longer the case. AI and its applications have been a key industry talking point this year, and for good reason. Huge strides have been
