A couple of months ago we spoke about why, despite more people in work, the economy is suffering due to a surplus of ‘bad jobs’. Employees are ending up in jobs they aren’t right for and don’t like, and employers are saddled with a disengaged and unmotivated workforce. While it’s probably a bit optimistic to
For brands who rely on the face-to-face impact of their product, appealing to customers who do their shopping online presents a challenge. Products which need to be experienced first-hand used to be able to speak for themselves, but now the customer is only ever a few clicks away from message boards, online forums, reddit threads
Marketing’s curiosity about millennials – “Who are they?” “What do they buy or not buy?” “How do they buy?” – has long since given way to animosity. Marketers are increasingly anxious about connecting with an audience segment they claim has no brand loyalty but nonetheless lives for the launch of the next Apple product. As
It’s not news, but I still find it shocking to consider the ease with which a business can ‘get to know’ their clients. As soon as the modern marketer steps foot outside their metaphorical front door, they’re beset by an amalgamated horde of analytics tools, metric systems and algorithmic programmes. Take a few more steps
[vc_row][vc_column][vc_column_text]All businesses are engaged in a quest to provide ever greater value for their clients. But the sheer size and speed of available information means delivering it has become more challenging. The key to overcoming this is knowing the universal constants that span all industries and all clients. Here are three pillars that, if realised,
Given the hard work, time and resources businesses put into developing value propositions, it’s galling to learn that only 14% of B2B buyers notice a difference between suppliers’ offerings and see that difference as worth paying for. Extracting and amplifying that difference can be a daunting challenge. But it’s one the JPC team routinely tackles
