With so much coverage now, writing an article on Account Based Marketing (ABM) felt akin to asking your grandmother to suck eggs (She doesn’t? Well she should. Run an ABM programme on her…). Everyone’s ABM’ing it, we have Heads of ABM, ABM specialists, ABM Teams, ABM agencies (yup, guilty as charged). Supposedly ABM – or
Millions of people flock to music festivals globally each year to see world-renowned artists. But megastars from Guns N’ Roses to Beyonce – and the festivals that host them – command a premium; and the festival experience has had to adapt to warrant increasing ticket prices. Gone are the days of your favourite artists hitting
Build a winning strategy with an Account-Based Marketing approach You get one shot at articulating your capabilities and convincing a prospective client that they should choose you over some tough competition. Yet, all too often, companies are coming to the RFP table cold. Why? Because, currently the average complex deal has 7 decision makers involved,
It is hard to stop revolutions, and we are most certainly in an AI revolution. Data this. Analytics that… function over emotion, process not prose, economies of scale, cost savings over creativity, and of course, guaranteed success needed immediately. We are well on our way to becoming a ‘Robots welcome only’ era. So what are
A speaker at Mobile World Congress (MWC) 2017 predicted that there will be more robots than humans by 2027. It was clear from 2018’s event that it’s rapidly gaining pace, with AI more evident than ever before. The joint NTT and DOMOCO stand drew huge crowds with their fascinating 5G Robot enabled live Japanese calligraphy
We spend our lives helping clients win crucial bids in many different industry sectors. But are we on the cusp of a whole new world of Bid procurement behaviour? 2021… Picture the scene Following an 18-month plus slog of RFP process, you make it through to the short-list stage and the all-important face-to-face presentation day
The art of negotiation is one that Theresa May has had to quickly learn over the last few months, as she plans the UK’s role post-Brexit. But when it comes to negotiating, politicians may not be best in class. As bid strategists and writers, we know all too well just how important strategy, creativity and
The term ‘experience economy’ has gained traction in recent years, as more consumers shun material possessions in favour of unique, multisensory experiences. What is the experience economy? It was American Authors Joseph Pine and James H. Gilmore who came up with the term ‘experience economy’ when they published a book of the same name in
Jam-packed with tasks and deadlines in the run up to Christmas, our Account Manager, Liz, has been extremely busy. Luckily Liz is ace at scheduling and made time to answer a few questions about her role here at JPC. This interview gives us a feel for the challenges and rewards of agency life, an insight
Just a few months ago our founder, JP, wrote about the implications of Pepsi’s controversial ad, hoping that we’d see a real shift in the workplace diversity debate and encourage a much more inclusive business mindset. Unfortunately, Dove’s latest ad disaster is proof that the world’s biggest brands aren’t engaging with what D&I really is
If you find yourself wishing for the creative freedom of a campaign when you’re writing your bid, you’re not alone. The RFP process is, at best, limiting. At its worst, though, it’s stifling. Many bid teams we work with struggle to bring their value to life in a prescriptive Q&A format that seemingly offers little
