Account Cultivation and Growth / Thought Leadership / 21 Nov, 2022

What modern B2B buyers want…and how to deliver it

“Yes, studies show how customers’ purchasing criteria are shifting and yes understanding the buyer journey is important, but accepting it and simply servicing it isn’t. It’s the job of sales to disrupt and divert it, introduce new ideas, recognise and overcome bias, and it’s the job of marketing to create the platform and tools to…

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Account-Based Marketing / Thought Leadership / 14 Nov, 2022

Give your sales team superpowers with ABX

Why it’s time to supercharge your ABM to attract, win and grow more business. Business challenges are coming thick and fast.  Just as we seem to be finally conquering the pandemic and looking forward to accelerating into the recovery, other challenges come flying our way – from an increasingly crowded and noisy marketplace where it’s…

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Account-Based Marketing / Thought Leadership / 07 Nov, 2022

ABM: The Growth Engine

A new report reveals the power of account-based marketing campaigns to drive growth and strengthen customer relationships. JPC’s James Mollard summarises the findings… With many companies new to account-based marketing or yet to implement it, there remains an air of mystery around the technique. What is it being used for? How effective are businesses finding…

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Account-Based Marketing / Sales Enablement / Thought Leadership / 31 Oct, 2022

Why aligning sales and marketing isn’t enough to drive successful ABM

“It’s a standard ABM mantra that sales alignment at the outset is an absolute for the success of a programme but no one seems to be very clear on what that actually means. In our experience getting everyone facing in the same direction and agreeing it’s a great idea simply isn’t good enough. Sales have…

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Account-Based Marketing / Thought Leadership / 23 Aug, 2022

Fuelling bid success with ABM

What’s a cycling peloton got to do with marketing? It shows why account-based marketing holds the key to securing your next lucrative bid opportunity, says JPC’s James Mollard… Account-based marketing (ABM) and deal-based marketing (DBM) each play vital roles in attracting, winning and growing business, but can bringing them closer together deliver better results?  In…

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Brand and Customer Experience / Digital / 28 Jul, 2021

Immersive gamification experiences that superseded social distancing

March 2020, we were all locked down, with nowhere to go and nothing to do. With non-essential retail and hospitality venues forced to closed their doors, workers told to work-from-home wherever possible and others placed on furlough, companies had to turn to innovative ways to keep their brands front-of-mind in their customers’ minds.  Many turned…

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Thought Leadership / 21 Apr, 2021

Going back to ‘normal’? Think again, the ‘hybrid model’ is here to stay.

The pandemic has rapidly accelerated the use of technology, and with businesses now heavily invested in new ways of working, the ‘hybrid model’ is here to stay.

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Account Cultivation and Growth / Guides & Whitepapers / 04 Mar, 2021

Get closer to your customers in a socially distanced world

This playbook examines the attitudinal and behavioural shifts your buyers are going through, and shares ideas on how you can revolutionise your selling culture to respond to these changing priorities, increase sales and grow customer loyalty throughout COVID-19 and beyond.

Download the ebook

Awards / Press Reviews / 02 Dec, 2020

An exciting week of digital, CX and B2B marketing wins!

We’re obsessed with achieving results on behalf of our clients, so we’re really proud and excited to see not one, but two of our experiential client projects winning awards at the B2B Marketing Awards last week! Our Ricoh Arena business lounge for Vodafone Business UK was awarded second place in the ‘Best customer experience initiative’ category. And…

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Being JPC / 21 Jul, 2020

JPC bids farewell to our sponsored landmark, Orfordness Lighthouse

Here at JPC we are proud of our brand work representing Orfordness Lighthouse on the Suffolk coast. However, the lighthouse, built in 1792, is making national news as it is sadly being taken apart before it is lost to the sea.

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