News & Insights

On May 19th, one in five NHS trusts were victims of the global ‘WannaCry’ cyber-attack, freezing computers used to share patients’ test results and forcing the cancellation of operations scheduled for Monday at a number of major hospitals. The National Cyber Security Centre soon after warned that more cases were likely to be reported at the

Have a skim over any corporate Twitter feed and you’re likely to encounter a healthy dose of diversity messaging. While few are doing anything as disastrous as Pepsi’s recent faux pas, much of what appears is little more than a box-ticking exercise with no real substance behind it. For me, this represents a huge missed

[vc_row 0=””][vc_column][vc_column_text 0=””]Until just a short while ago the concept of ‘AI’ was just that – a concept. A stimulating conversation piece, but little more. Well, in 2017 this is no longer the case. AI and its applications have been a key industry talking point this year, and for good reason. Huge strides have been

Life at a fast-paced brand and communications consultancy is anything but typical and neither is the day-to-day of the people who work here. Senior account executive Abby Fox took some time out of her busy schedule to chat about what she does at JPC. What’s working for a marketing agency like? It’s intense, but lots

Everyone enjoys a ‘good experience’. It may sound vague, but the underlying principle is true. Although clients are divided by ‘B2B’ and ‘B2C’, every customer is united by a shared appreciation for something new and exciting. In the same way, there is a correlation between a business giving customers the chance to try a new

It would be hard to claim that marketing content is always readable. Marketing language is so riddled with jargon and unnecessary complexity that it’s been vilified in newspaper articles and online listicles (and it isn’t as if journalists aren’t liable to throwing out a little of their own ‘journalese’ now and again). We articulated the

Why are so many millennials quitting the well-paid and well-regarded jobs they worked so hard through uni for? That’s the question Lucy Kellaway tried to answer in her piece in the FT last week, Don’t blame millennials if you can’t hang on to them. Kellaway blames the ‘widest gap between expectations and reality that the

It probably hasn’t escaped your notice that a man was dragged from his seat on a United Airlines plane on Sunday evening because his flight, which was bound for Kentucky, was overbooked. An eyewitness said the man was a ‘Chinese American doctor’ who refused to leave his seat when asked because he had to be

In 1946, George Orwell––novelist, essayist, journalist and critic––extolled the virtues of simple writing in the essay ‘Politics and the English Language’ and condensed his guidance to writers into six rules: 1. Never use a metaphor, simile or other figure of speech which you are used to seeing in print. 2. Never use a long word

Pepsi’s short-lived controversial advert shows why values should drive diversity How did Pepsi get their latest advert so wrong? Criticism for the ad ranged from ‘absurd’ to ‘disrespectful’ and even ‘a sick joke’. Some have called for a boycott of all Pepsi products. The ad begins with Kendall Jenner modelling at a photoshoot while a

What does a good agency look like to you? Pretty much every agency website you visit promises to deliver simplified content, engaging designs and strategic responses. So, do you go for the disruptors, the innovators, or the safe pair of hands? The answer is: none of them. You should be on the lookout for the

Video is one of the most popular ways to consume content right now – not least because including video on a landing page can increase conversion rates by 80%. While retail brands have been making the most of short, snappy online video for a while now, B2B brands have been slow to catch up, often

 ‘Simple Thinking: How to remove complexity from life and work’ by Richard Gerver When a book comes out with a title so close to our very own ‘making the complex compellingly simple‘ heart, how could we resist checking it out? Sadly the similarity ends with the title. Richard Gerver makes some sound points, but the book

We know the feeling. You’ve barely recovered from Dry January, but the end of Q1 is already staring you in the face. For those of you who are feeling a little behind the times, we’ve put together a list of the big trends we think you should have your eye on. 1. Virtual Insanity As

  One of the first questions I ask any client who comes looking for a rebrand is: “Why?”. I don’t just ask this because I’m contrarian, but because all too often they are looking for the solution to a problem that can’t be solved by brand alone. A repair isn’t as sexy as a rebuild

Last week, while watching the video of Mary Beard’s excellent London Review of Books Winter Series lecture on Women in Power, I was struck by her focus on language – in particular on the way in which language that excludes women from power has become part of our everyday lexicon. Women, Beard points out, are

It’s always satisfying to see our work come to life – and that’s exactly what I got to do when I visited the Brightstar stand last week at the Mobile World Congress 2017 in Barcelona. It was great to see some first-hand reactions to the branding and propositions we created to help cement Brightstar’s transformation

We’re all about challenging creative ideas at JPC, and you can’t get more challenging than The Guerilla Girls. Formed in 1985, the American art activists have had over 55 member combinations throughout the years, who all remain anonymous to this day thanks to the gorilla masks they wear. On a mission to highlight discrimination in

As a student, your expectation of a week’s work experience tends to involve adopting the role of ‘chief tea maker.’ Luckily for me, this was not the case during my week with JPC. Everyone was so welcoming and supportive of my development throughout the week. They introduced me to the world of B2B marketing at

Unless you’ve been hiding under a rock for the last year (at least), you’ll know that Southern Rail customers are not happy. Nor are the guards, the drivers, the unions, or the UK Government. Last Thursday (supposedly) saw the end of strikes after a deal was struck between ASLEF and Southern, which should result in

A new year can only mean one thing: resolutions left, right and centre. But how can you make sure your marketing resolutions don’t meet the same fate as that ambitious gym membership that is normally dead by February. We believe the key lies in focusing more on what not to do! These are just a

When was the last time you said NO to a brief? An internal initiative? An ask of the sales team? A marketing opportunity? It isn’t easy is it? As the battle for market share intensifies, challenging a company missive or a brief – let alone saying no to any part of it – can seem like