Brand and Customer Experience / 18 Oct, 2018

What can global music festivals teach a B2B audience?

Millions of people flock to music festivals globally each year to see world-renowned artists. But megastars from Guns N’ Roses to Beyonce – and the festivals that host them – command a premium; and the festival experience has had to adapt to warrant increasing ticket prices. Gone are the days of your favourite artists hitting…

Read more

Account-Based Marketing / 29 Aug, 2018

How to avoid arriving at the RFP table cold

Build a winning strategy with an Account-Based Marketing approach You get one shot at articulating your capabilities and convincing a prospective client that they should choose you over some tough competition. Yet, all too often, companies are coming to the RFP table cold. Why? Because, currently the average complex deal has 7 decision makers involved,…

Read more

Account-Based Marketing / Deal Creation and Conversion / Strategy / 15 Aug, 2018

3 Things They Don’t Tell You When Responding To A Bid

Search online and you’ll find a wealth of advice on bid tendering. It sounds pretty obvious and formulaic when you read it. Bid or no bid. Make a plan. Form a team. Be compliant. Offer great evidence, submit and wait for the good news. Frankly, what’s the big deal? Well, the big deal may be…

Read more

Account-Based Marketing / Thought Leadership / 14 May, 2018

Emotional v Artificial intelligence – who wins out?

It is hard to stop revolutions, and we are most certainly in an AI revolution. Data this. Analytics that… function over emotion, process not prose, economies of scale, cost savings over creativity, and of course, guaranteed success needed immediately. We are well on our way to becoming a ‘Robots welcome only’ era. So what are…

Read more

Deal Creation and Conversion / Guides & Whitepapers / 03 May, 2018

5 essential steps to make your bid stand out

You have one shot at articulating your capabilities to your client and convincing them they should choose you over everyone else.

Download our free guide

Brand and Customer Experience / Thought Leadership / 09 Apr, 2018

The moral dilemma of AI and what it means for customer experience marketing

A speaker at Mobile World Congress (MWC) 2017 predicted that there will be more robots than humans by 2027. It was clear from 2018’s event that it’s rapidly gaining pace, with AI more evident than ever before. The joint NTT and DOMOCO stand drew huge crowds with their fascinating 5G Robot enabled live Japanese calligraphy…

Read more

Account-Based Marketing / Thought Leadership / 21 Mar, 2018

What to do when robots are judging your bid

We spend our lives helping clients win crucial bids in many different industry sectors. But are we on the cusp of a whole new world of Bid procurement behaviour? 2021… Picture the scene Following an 18-month plus slog of RFP process, you make it through to the short-list stage and the all-important face-to-face presentation day…

Read more

Account-Based Marketing / Business / 14 Mar, 2018

Why Theresa needs a bid approach to Brexit

The art of negotiation is one that Theresa May has had to quickly learn over the last few months, as she plans the UK’s role post-Brexit. But when it comes to negotiating, politicians may not be best in class. As bid strategists and writers, we know all too well just how important strategy, creativity and…

Read more

Brand and Customer Experience / Business / Strategy / 08 Mar, 2018

Why you can’t ignore experience marketing in 2018

The term ‘experience economy’ has gained traction in recent years, as more consumers shun material possessions in favour of unique, multisensory experiences. What is the experience economy? It was American Authors Joseph Pine and James H. Gilmore who came up with the term ‘experience economy’ when they published a book of the same name in…

Read more

Strategy / 28 Feb, 2018

The Art of Positioning

The art of positioning presents so many ways to explain something, through use of context, insight, humour, humility and giving others the opportunity to look at something with a different perspective. Nick Pearce looks at the positioning disasters, time wasters and winners.

Read more