The Best Advice I Never Took?

As a 10 year-old schoolboy I never expected that the lesson I valued the most today would be one of my father’s rare pieces of advice back then. It’s something I will testify to have had a huge impact on my business life. And yet I ignored it for over 20 years. His advice? Ask

How straight and powerful is your business?

Alignment. Not a hugely exciting word I grant you. But in the right hands? Wow is it powerful. In a world of abundant choice and excessive everything, where everyone can seemingly do everything 24/7, it’s hard to be clear on who does what and for what reason?

Designer’s Fiesta 2014

The JPC design team headed to London's Designer's Fiesta 2014 last month for a peek at the latest and greatest from the ever-evolving design and development worlds. Hosted by Academy Class, the event featured talks and tutorials from the most talented people in these fields, with plenty of time to...

Death of a Salesman

Matthew Dixon's bestseller The Challenger Sale is renowned bedside reading for most sales executives. His unique mix of experience, research and insight is widely believed to hold the secrets to both a successful sales strategy and honing your personal selling skills. Yet in the two years since The Challenger Sale...

Brand identity: Has your brand strategy got soul?

Consumers are seeking authentic brands. Brands with soul. Soul needs to be baked into your brand identity. Gone are the days when marketing was about having the biggest, shoutiest brand, being 'revolutionary' or being the first to launch stuff into space. To today's hype-weary consumer, flash brand strategies, such as...

The Hemingway Challenge: Reaching your Audience with Brevity and Wit

Shakespeare is quoted as saying "Brevity is the soul of wit". It's true in art, and it's even truer in advertising.There is a natural human affection for a message that's transmitted succinctly. Yet, whether it's an elevator pitch or a tweet, what brands often struggle most with is communicating in...

MYOC JOURNEY: 1/9

I've just begun my journey as a junior designer with JPC. Here are my first experiences of the MYOC program.

Inspiring Creativity: Adobe Create Now World Tour

I believe every design graduate dreams of finding a great job and a fantastic team. Luckily enough my dream came true when I was accepted to be part of the JPC design team! This is how I started my MYOC (Make Your Own Career) journey. I had only been here...

Who’s Afraid Of The Big Blue Bird?

When Facebook landed in 2004, shortly followed by Twitter two years later, the world went communications mad. Everyone, including your neighbour’s dog, became an overnight blogging sensation, tweeting, hashtagging and regramming like it was going out of fashion and you found yourself getting left behind in the dust. In your mind, tweeting comes from ACTUAL

Can a Selfie be Profesh?

The Selfie phenomenon is, by and large, the domain of the personal social network and rarely (albeit cringeworthingly sometimes) the avatar of choice for the business world. Whilst the duck-lipped, soloist exhibition is by no means going anywhere soon (nor should it!), it's interesting to see how the movement is...

MYOC Journey: 8/9

My nine-month MYOC journey is almost complete. Here are the highlights of month eight

Web Design: the importance of Wireframing

I have recently delved into the early stages of web design for a custom-built, fluid, responsive website for one of our group companies, the charity Brand Amplifier. We've recently rebranded them with a fresh identity and the site has just gone live. One of the key things I have learned...

Do Lecture Diary

Attending a Do Lectures weekender has always ranked highly on my business bucket list, so naturally when our PR/content team "Project Voice" put the application under my nose I jumped at the opportunity and decided to document my experience for future Do Lecturers.

Feasting with Panthers: The Danger is in the Details

Following is a guest post from Project Voice’s incredibly talented client Adam Blackwood, founder of Private Drama events. Enjoy a multi-media tour of their incredible Showcase event and how Project Voice helps tell their show-stopping stories.

Content Marketing: Who’s the fairest of them all?

There’s a huge buzz around content marketing strategy and countless examples of brands that do it well. At Project Voice, we are constantly on the lookout for brands that are leading the way, and like to take a moment to explore ‘how and why’ they worked.

The Philanthropist’s Stone: Brands That Give Back

It has been an exciting week at JPC headquarters. Things kicked off with the unveiling of our charity’s beautiful new website http://www.brandamplifier.co.uk, which features the smiling faces and incredible stories of our alumni from the past 5 years of brand strategy bootcamps.

MYOC Journey: My first month at JPC

Unlike some people lucky enough to know exactly what career they wanted to go into from a very young age, I never had that defining moment. I chose a degree in Business Management because I liked my A-Level Business Studies teacher and she made the content easy to understand. It...

MYOC 7/9

3D Printing at the Science Museum

We've all heard that 3D printing is the future of product design, but where is this innovative technology going and what can we really do with it other than make brightly coloured plastic ornaments? I decided to check out the '3D: printing the future' exhibition at the Science Museum for all...

Decoding “Britishness”: 5 Tips for Tech Brands expanding to the UK

The UK's post-industrial identity has found its footing in the past decade or so in new media, tech, and digital services. London's creative ecosystem has sprouted up accelerators, incubators and start-up hubs while also luring over the big players from across the pond to tap into its nutrient-rich media landscape,...

Creating a Greener Corporate Ecosystem

In our push to become a more responsible agency, JPC has undergone a number of eco-friendly policy changes to seriously impact our carbon footprint, across our everday business, our partner supply chain and even our commitment to forgo air travel whenever possible. We converse regularly with industry experts in sustainability...

Defining the new generation of interaction

Interview with Brian Wong, CEO and co-founder of Kiip (pronounced “keep”), Forbes 30 under 30 for 3 consecutive years, and one of the youngest people to raise venture capital in the world. We have Brian with us today to talk about how Kiip is redefining the new generation of interaction in mobile marketing.

The Future of Technology in Healthcare

Ben Heubl is a digital health advocate, activist and journalist for Health 2.0 innovations. He is a speaker at various healthcare innovation events, a TEDMED delegate, founder of the non-profit organisation Health 2.0 Copenhagen, Mentor at the HealthXL accelerator, and supporter of the crowdfunding organisation Medstartr. We had the pleasure of interviewing Ben today on

Synergising ideas

JPC at Imperial College London ThinkSpace Start-up week 2nd April 2014 – 4th April 2014 Imperial College London ThinkSpace hosted a series of start-up surgeries in collaboration with JPC designed to inspire, motivate and provide invaluable insights to individuals looking to start up their own businesses. Located within Imperial College’s Ugli building in White City,

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