Brand and Customer Experience

Brand and Customer Experience / Digital / 28 Jul, 2021

Immersive gamification experiences that superseded social distancing

March 2020, we were all locked down, with nowhere to go and nothing to do. With non-essential retail and hospitality venues forced to closed their doors, workers told to work-from-home wherever possible and others placed on furlough, companies had to turn to innovative ways to keep their brands front-of-mind in their customers’ minds. Many turned…

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Brand and Customer Experience / Podcasts / 08 Jul, 2020

The Human Touch – Bringing Innovation to life

How can you translate technical solutions into human stories that showcase your innovation through the customer lens, generate more sales and enhance your customer experience? In the second episode of our human touch podcast, Claire Ellis talks to Danny Wootton, Director of Tivital, about the greatest challenges for B2B sales and CX. Cut through, humanise and engage with your ever-evolving customers.

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Brand and Customer Experience / Videos & Webinars / 15 Aug, 2019

CX Webinar

Draw on JPC’s knowledge and experience to help align internal discussions between sales, marketing and the rest of your business, to deliver a truly human customer experience.

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Brand and Customer Experience / 19 Jul, 2019

Your digital experience may be excellent, but are you catfishing your customers?

Are you catfishing your prospective customers? ‘Catfishing’, or, according to an informal dictionary definition ‘luring someone into a relationship by means of a fictional online persona’, is common in online dating (or so my sons tell me…) but you may not realise that it’s rapidly becoming just as prevalent in the corporate world.

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Brand and Customer Experience / Strategy / Thought Leadership / 09 Jul, 2019

Can the ‘tea drunk’ experience help you reach millennial B2B decision makers?

In an unassuming side road off London’s Bond Street lies Postcard Teas. I wasn’t here to shop, but to attend a tea tasting class. Because in the age of the experience economy it’s not enough to sell cups of tea – you have to offer an Instagrammable event if you want to lure in that sought-after demographic: the millennials.

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Brand and Customer Experience / Guides & Whitepapers / 23 Jun, 2019

5 steps to a compelling customer experience

Some best practice tips to help ensure you create an experience that begins long before the customer arrives at your centre or event – and lasts long after they leave.

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Brand and Customer Experience / 18 Oct, 2018

What can global music festivals teach a B2B audience?

Millions of people flock to music festivals globally each year to see world-renowned artists. But megastars from Guns N’ Roses to Beyonce – and the festivals that host them – command a premium; and the festival experience has had to adapt to warrant increasing ticket prices. Gone are the days of your favourite artists hitting…

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Brand and Customer Experience / Thought Leadership / 09 Apr, 2018

The moral dilemma of AI and what it means for customer experience marketing

A speaker at Mobile World Congress (MWC) 2017 predicted that there will be more robots than humans by 2027. It was clear from 2018’s event that it’s rapidly gaining pace, with AI more evident than ever before. The joint NTT and DOMOCO stand drew huge crowds with their fascinating 5G Robot enabled live Japanese calligraphy…

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Brand and Customer Experience / Business / Strategy / 08 Mar, 2018

Why you can’t ignore experience marketing in 2018

The term ‘experience economy’ has gained traction in recent years, as more consumers shun material possessions in favour of unique, multisensory experiences. What is the experience economy? It was American Authors Joseph Pine and James H. Gilmore who came up with the term ‘experience economy’ when they published a book of the same name in…

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Brand and Customer Experience / Digital / 25 Aug, 2017

VR: Audi’s answer to the online customer

For brands who rely on the face-to-face impact of their product, appealing to customers who do their shopping online presents a challenge. Products which need to be experienced first-hand used to be able to speak for themselves, but now the customer is only ever a few clicks away from message boards, online forums, reddit threads…

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