A new era of engagement In a digital-first world, where inboxes are flooded and attention spans are fleeting, it’s the most human experiences that are leaving the biggest impression and B2B brands are finally taking notice. 2025 marks a turning point. Experiential marketing, once seen as the territory of flashy B2C campaigns, is now evolving
March 2020, we were all locked down, with nowhere to go and nothing to do. With non-essential retail and hospitality venues forced to closed their doors, workers told to work-from-home wherever possible and others placed on furlough, companies had to turn to innovative ways to keep their brands front-of-mind in their customers’ minds. Many turned
Millions of people flock to music festivals globally each year to see world-renowned artists. But megastars from Guns N’ Roses to Beyonce – and the festivals that host them – command a premium; and the festival experience has had to adapt to warrant increasing ticket prices. Gone are the days of your favourite artists hitting
A speaker at Mobile World Congress (MWC) 2017 predicted that there will be more robots than humans by 2027. It was clear from 2018’s event that it’s rapidly gaining pace, with AI more evident than ever before. The joint NTT and DOMOCO stand drew huge crowds with their fascinating 5G Robot enabled live Japanese calligraphy
The term ‘experience economy’ has gained traction in recent years, as more consumers shun material possessions in favour of unique, multisensory experiences. What is the experience economy? It was American Authors Joseph Pine and James H. Gilmore who came up with the term ‘experience economy’ when they published a book of the same name in
For brands who rely on the face-to-face impact of their product, appealing to customers who do their shopping online presents a challenge. Products which need to be experienced first-hand used to be able to speak for themselves, but now the customer is only ever a few clicks away from message boards, online forums, reddit threads
Customers enjoy memorable experiences (cue the gasps). It shouldn’t come as a great surprise that the ‘Peak Stuff’ theory really has been vindicated lately. It points out that a good live event can be more valuable to the consumer than a product on its own. And it’s right. A storytelling device for today’s customer Since
Everyone enjoys a ‘good experience’. It may sound vague, but the underlying principle is true. Although clients are divided by ‘B2B’ and ‘B2C’, every customer is united by a shared appreciation for something new and exciting. In the same way, there is a correlation between a business giving customers the chance to try a new
It probably hasn’t escaped your notice that a man was dragged from his seat on a United Airlines plane on Sunday evening because his flight, which was bound for Kentucky, was overbooked. An eyewitness said the man was a ‘Chinese American doctor’ who refused to leave his seat when asked because he had to be
As a student, your expectation of a week’s work experience tends to involve adopting the role of ‘chief tea maker.’ Luckily for me, this was not the case during my week with JPC. Everyone was so welcoming and supportive of my development throughout the week. They introduced me to the world of B2B marketing at
If you’ve ever wanted to get closer to Bjork, then Bjork Digital at Somerset House gives you the perfect opportunity. Although having visited it last week, I’d warn you that even her biggest fan might feel it’s a little too close for comfort as you’re rolled around the inside of her mouth during an immersive
In its simplest form, the Tour de France is an athletic contest: Cyclists pedal the arduous 2,200 or so miles, over 21 stages, and whoever does it in the shortest time wins. But to the millions of fans and thousands of competitors, the event is of course so much more. It’s steeped in history, tradition,
We have never before had such a wide-ranging understanding of how technology and communications work. Even as part of the Millennial generation, my experience is hugely different from that of people just 10 years younger. And businesses are finding this too – the landscape they find themselves in now differs massively from that of two
Cloud Expo is the largest, most attended Cloud event in the world – and this year it was back in London’s ExCel centre to celebrate the latest trends, opinions and solutions for Cloud computing and technology. The theme for 2016 was ‘Everything is possible’ and featured keynote talks from service providers, ethical hackers, Government ministers,
It is said that 2016 will be the year for Virtual Reality and with Facebook spending $2bn to acquire the Oculus Rift VR headset, founder Mark Zuckerberg obviously believes it too. Virtual reality is no longer a thing of the future and it isn’t surprising that most business sectors are developing various ways of using
