Guest Blogs

Guest Blogs / 15 Mar, 2023

How framing and the fear factor can drive growth

Taking into account people’s natural aversion to loss and risk when formulating your B2B marketing content strategy can help put key stakeholders under your spell and influence their decisions, says Tim Lennard Commercial decisions almost always include a level of uncertainty, and while this can be reduced by providing relevant supporting analysis and insight, it…

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Guest Blogs / 15 Feb, 2023

Why unconscious bias holds the key to contract renewal

Tap into behavioural science and ABX to give your business the human edge it needs to retain customers, says Tim Lennard Two factors are working together to make it imperative for enterprise-level technology companies (ELCs) to retain more customers. The shift towards cloud-based consumption models means customers aren’t ‘locked in’ to the degree they once…

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Being JPC / Guest Blogs / 21 Dec, 2017

Life as a B2B agency Account Manager

Jam-packed with tasks and deadlines in the run up to Christmas, our Account Manager, Liz, has been extremely busy. Luckily Liz is ace at scheduling and made time to answer a few questions about her role here at JPC. This interview gives us a feel for the challenges and rewards of agency life, an insight…

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Being JPC / Guest Blogs / MYOC / 13 Jul, 2016

Thought for the Month:
Bravery Creates Opportunities

Our Thought for the Month blog comes from guest contributor, Elisabeth, who is halfway through her internship with us. At JPC, we pride ourselves on our bravery, to be able to stand up, be honest and realise your full potential; everyone in the team brings that to their work every day. When I started my…

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Brand and Customer Experience / Business / Content / Events / Guest Blogs / Thought Leadership / 12 Jun, 2014

Feasting with Panthers: The Danger is in the Details

Following is a guest post from Project Voice’s incredibly talented client Adam Blackwood, founder of Private Drama events. Enjoy a multi-media tour of their incredible Showcase event and how Project Voice helps tell their show-stopping stories.

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Business / Guest Blogs / Strategy / 07 Apr, 2014

The Secret to Business Success – Strategic Listening

Guest post requested by our friend from across the pond – SurveyMonkey, who may appear to be in the survey business, but who are really in the insight business. We share our experience on ways strategic listening can directly determine business success – and avoid failures. From business inception to…

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Guest Blogs / 28 Mar, 2014

thinking bob Re-thinks how to Amplify its Brand

Rebecca Gregory, Brand Amplifier alum and founder of thinking bob, shares the experiences that led to the creation of her company and how it’s benefited most recently from BA bootcamp. I’ve never done anything by halves. I studied Maths in Pennsylvania, organised the Brixton Oxjam festival and, after the…

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Being JPC / Guest Blogs / 07 Mar, 2014

Ugli Collaborates With London Silicon Triangle Drinks

Guest post from the lovely Elodie of Ugli. Ugli is an inventive partnership between the BBC, TCN property development and JPC, which has transformed an unlikely, unused area of West-London into a thriving creative start-up community of more than 700 employees across fashion, film, photography, digital and design and in doing so, has…

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Content / Guest Blogs / 20 Feb, 2014

BA Contestant: Emma Lanman on Her Creative Process

Guest post from our Brand Amplifier 2014 Spring Edition Contestant and Instagram Challenge rock star, Emma Lanman, CEO and founder of Van Girls. Emma's BA inspired Instagram campaign garnered hundreds of views within days of publishing. Let's find out her secret to success.

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Business / Guest Blogs / 14 Feb, 2014

My Ugli Valentine

A letter to Ugli lovingly guest blogged for JPC by Elodie Peboscq Time flies…it has been 3 years, 3 beautiful years since our Ugli relationship began…we still remember the very first look you all have given us. We could see the hope and eagerness in your eyes wondering if we were the one to incubate your…

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