Taking into account people’s natural aversion to loss and risk when formulating your B2B marketing content strategy can help put key stakeholders under your spell and influence their decisions, says Tim Lennard Commercial decisions almost always include a level of uncertainty, and while this can be reduced by providing relevant supporting analysis and insight, it
Tap into behavioural science and ABX to give your business the human edge it needs to retain customers, says Tim Lennard Two factors are working together to make it imperative for enterprise-level technology companies (ELCs) to retain more customers. The shift towards cloud-based consumption models means customers aren’t ‘locked in’ to the degree they once
Jam-packed with tasks and deadlines in the run up to Christmas, our Account Manager, Liz, has been extremely busy. Luckily Liz is ace at scheduling and made time to answer a few questions about her role here at JPC. This interview gives us a feel for the challenges and rewards of agency life, an insight
Our Thought for the Month blog comes from guest contributor, Elisabeth, who is halfway through her internship with us. At JPC, we pride ourselves on our bravery, to be able to stand up, be honest and realise your full potential; everyone in the team brings that to their work every day. When I started my
A letter to Ugli lovingly guest blogged for JPC by Elodie Peboscq Time flies…it has been 3 years, 3 beautiful years since our Ugli relationship began…we still remember the very first look you all have given us. We could see the hope and eagerness in your eyes wondering if we were the one to incubate your
