Account-Based Marketing / Sales Enablement / Thought Leadership / 31 Oct, 2022

Why aligning sales and marketing isn’t enough to drive successful ABM

“It’s a standard ABM mantra that sales alignment at the outset is an absolute for the success of a programme but no one seems to be very clear on what that actually means. In our experience getting everyone facing in the same direction and agreeing it’s a great idea simply isn’t good enough. Sales have…

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Account Cultivation and Growth / Sales Enablement / 15 Jul, 2020

Are you losing contact with your customers in a socially distanced world?

Move from sales enablement to buyer enablement It’s no exaggeration to say that COVID-19 has triggered a B2B sales transformation. Strict social distancing restrictions and a ban on non-essential travel are vital for public health, but they also mean it’s never been harder to get close to your customer. You can’t have face-to-face conversations, or...

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