ACCOUNT RENEWAL | RETENTION STRATEGY | VALUE REALISATION

Account Defender

Protect the renewal before it becomes a rescue.

Notice when a big client is going cold, while there’s still time to turn it round.

  • Early warning on renewal risk, people leaving and value being forgotten
  • A plan for each decision-maker, built on evidence rather than guesswork
  • Proof of value, delivered while it can still change the outcome


Measured on: risk movement, renewal rate and revenue retained.

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Watch our explainer to see how JPC’s Account Defender service works.

The signals arrive months before the risk does

The challenge: By the time renewal risk is obvious, there’s rarely time to do much about it. Especially if you find out that your champion left eight months ago.

How we help: Account Defender keeps a proper eye on your biggest renewals: what’s changed in the client’s business, who’s arrived, who’s gone, and whether anyone still remembers what you delivered. Then it puts a plan in front of you, aimed at the people who’ll make the call.
It works alongside account management and customer success, bringing specialist research and commercial strategy to the renewals you can’t lose.

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What this means for you:

A renewal settled early, not scrambled in the last month

Value the client can explain internally without you in the room

Relationships that survive the person who bought you leaving

A conversation about what's next, not whether you stay

Trusted by leaders like:

'What sets JPC apart is the level of personalisation they bring to a customer engagement. From helping to create and drive an effective contact strategy loaded with messages and techniques that will absolutely differentiate you from your competition, to helping define the sales strategy and messaging that cuts through the waffle and gets straight to the point. If you mix that with the powerful imagery and content steroids they inject into bid documentations, then you will have a bid elevated from the competition and most importantly geared to WIN.'
Bid DirectorGlobal IT & Communications Services Company
'Although there has been great success in securing a key contract with a longstanding client, the lasting impression and “ripple” that effective ABM activity creates allows for relationships to only deepen as time progresses. The support myself and my wider account team received via JPC – from crafting the CVP through to shaping the bid response – was second to none.'
Chris CowieClient Partner, BT
'JPC came into the process at a very late stage… They were very conscious not to derail the team and slotted alongside our creative team smoothly. The team were professional. hardworking and knowledgeable. It was good to be challenged on our win themes from an outsiders perspective and the way they brought the team bios to life and gave the executive summary and more human spin was invaluable to us…I think their client engagement approach, aligning ourselves to the clients brand and stakeholders can be very much underestimated by construction businesses.'
Commercial DirectorSkanska
'We had a very tight timescale to turn the tender around and a challenging task to convince YW that we have listened to the feedback of the past and are ready to offer something different. That would not have been possible without your invaluable input and support.'
Head of Pre-ConstructionGalliford Try

Flexible by design

Use it on one renewal that matters: what’s gone wrong, what the value case needs to be, and who needs convincing. Or run it inside a broader retention or key account programme.

Review your renewal risk