Growth Consultancy

Win. Retain. Grow.

The deals you can’t lose and the accounts you can’t replace.

Complex B2B growth depends on choosing the right accounts, influencing buying groups early, shaping differentiated value, and executing when the biggest opportunities are on the line.

JPC helps B2B organisations acquire new customers, win critical deals, protect strategic renewals, and grow the accounts they already own.

Come to us for a targeted intervention or a broader programme spanning ABM, deal-based marketing or sales transformation. We shape the right response around the commercial outcome – drawing on our five signature solutions wherever they add the greatest value.

Why JPC for critical account growth?

Intelligence-led, not process-led.I The response is built on what we already know about the market, the account and the people.

Commercial strategists with creative depth. We build the strategy, the case and the plan together, so it still makes sense when the buyer pushes back.

One connected commercial lifecycle. Acquisition, pursuit, renewal and growth aren't separate engagements – what we learn in one is already in place for the next.

Proven commercial impact. We measure our work by the commercial difference it makes – including over £13.5bn in client revenue won over the past five years and an 80% average win rate across major deals.

Trusted by leaders like:

'What sets JPC apart is the level of personalisation they bring to a customer engagement. From helping to create and drive an effective contact strategy loaded with messages and techniques that will absolutely differentiate you from your competition, to helping define the sales strategy and messaging that cuts through the waffle and gets straight to the point. If you mix that with the powerful imagery and content steroids they inject into bid documentations, then you will have a bid elevated from the competition and most importantly geared to WIN.'

Bid DirectorGlobal IT & Communications Services Company

'Although there has been great success in securing a key contract with a longstanding client, the lasting impression and “ripple” that effective ABM activity creates allows for relationships to only deepen as time progresses. The support myself and my wider account team received via JPC – from crafting the CVP through to shaping the bid response – was second to none.'

Chris CowieClient Partner, BT

'JPC came into the process at a very late stage… They were very conscious not to derail the team and slotted alongside our creative team smoothly. The team were professional. hardworking and knowledgeable. It was good to be challenged on our win themes from an outsiders perspective and the way they brought the team bios to life and gave the executive summary and more human spin was invaluable to us…I think their client engagement approach, aligning ourselves to the clients brand and stakeholders can be very much underestimated by construction businesses.'

Commercial DirectorSkanska

'We had a very tight timescale to turn the tender around and a challenging task to convince YW that we have listened to the feedback of the past and are ready to offer something different. That would not have been possible without your invaluable input and support.'

Head of Pre-ConstructionGalliford Try

Where does your growth get stuck?

Real results from real experiences.

Every win tells a story. Here are some of our favourites.

BT 888/William Hill

Betting big on innovation – and winning

BT Translink

Designing an account centric strategy to deepen BT’s dialogue with Translink.

Galliford Try Yorkshire Water Bid Support

Yorkshire Water end-to-end bid development and support programme.

Skanska 20 Ropemaker Street Bid Support

A personalised, insight-led tender submission secured the £240 million 20 Ropemaker Street project.

From a focused challenge to commercial transformation

Our signature solutions can be deployed independently, combined around a wider commercial challenge, or used to strengthen your existing approach.

We design broader programmes spanning account acquisition, ABM, deal-based marketing, sales transformation, renewal and account growth. Or we can intervene at a critical moment – with diagnostics, opportunity strategy, bid support, workshops or pitch coaching.

We’ll recommend the lightest level of support capable of changing the commercial outcome.

Build the position. Then convert it.

Our Marketing Agency can build market presence, engage priority accounts, and establish your value in the buyer’s mind. Our Growth Consultancy carries that intelligence and momentum into opportunity shaping, pursuit, renewal and growth.