DBM | PURSUIT STRATEGY | BID OPTIMISATION | TACTICAL BID SUPPORT

Deal Shaper

Bring your best performance to your biggest deals.

Commercial strategy, competitive narrative and live performance around a must-win pursuit.

  • A clear plan for winning: the angle, the shape of the bid, the case for you
  • One story across the documents, the meetings and the room
  • A team that’s rehearsed, not just briefed


Measured on: evaluation scores, progression and win rate.

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Watch our short explainer to see how JPC’s Deal Shaper service works.

A good answer isn’t a winning bid

The challenge: Major bids come apart when four different teams own the strategy, the commercial case, the written response and the pitch itself. Nobody joins it up, so your story gets generic and your team wobbles at the moments that decide the deal.

How we help: Deal Shaper brings the commercial thinking, the competitive picture, the story and the coaching together on a deal you’re already in. That might mean shaping the whole bid or it might mean a tough read of the documents and a rehearsal in the room.

We work alongside the existing account and bid team. This is specialist pursuit support – not a bid-writing service.

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What this means for you:

Bid, sales and delivery – one argument, no contradictions under questioning

A case the incumbent can't easily match

Fewer surprises between shortlist and decision

Higher scores where the evaluation actually carries weight

Trusted by leaders like:

'What sets JPC apart is the level of personalisation they bring to a customer engagement. From helping to create and drive an effective contact strategy loaded with messages and techniques that will absolutely differentiate you from your competition, to helping define the sales strategy and messaging that cuts through the waffle and gets straight to the point. If you mix that with the powerful imagery and content steroids they inject into bid documentations, then you will have a bid elevated from the competition and most importantly geared to WIN.'
Bid DirectorGlobal IT & Communications Services Company
'Although there has been great success in securing a key contract with a longstanding client, the lasting impression and “ripple” that effective ABM activity creates allows for relationships to only deepen as time progresses. The support myself and my wider account team received via JPC – from crafting the CVP through to shaping the bid response – was second to none.'
Chris CowieClient Partner, BT
'JPC came into the process at a very late stage… They were very conscious not to derail the team and slotted alongside our creative team smoothly. The team were professional. hardworking and knowledgeable. It was good to be challenged on our win themes from an outsiders perspective and the way they brought the team bios to life and gave the executive summary and more human spin was invaluable to us…I think their client engagement approach, aligning ourselves to the clients brand and stakeholders can be very much underestimated by construction businesses.'
Commercial DirectorSkanska
'We had a very tight timescale to turn the tender around and a challenging task to convince YW that we have listened to the feedback of the past and are ready to offer something different. That would not have been possible without your invaluable input and support.'
Head of Pre-ConstructionGalliford Try

Flexible by design

Engage us for a focused bid review or pitch intervention, an end-to-end pursuit programme spanning win strategy, deal narrative, bid, pitch and coaching, or as part of a broader DBM, pursuit or sales-transformation programme.

Bring us the deal