ACCOUNT GROWTH | EXPANSION ABM | CROSS-SELL AND UPSELL

Account Expander

Find the fastest growth inside the accounts you already hold.

Turn whitespace and buying signals into prioritised, stakeholder-led growth plays.

  • The gaps in the account, the products that fit, the signals worth acting on
  • Ranked growth plays, with the people to reach and the case to make
  • Plans the team can run, not just read


Measured on: expansion pipeline, product penetration and revenue growth.

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Watch our explainer to see how JPC’s Account Expander service works.

Your best prospect is already a customer

The challenge: You already own the account, and you’re selling into a corner of it. The rest of the business doesn’t know you, nobody’s worked out what would actually fit, and the expansion conversations only happen by accident.

How we help: Account Expander finds the parts of the account you’re not in, works out which of them are worth going after, and names the people who’d need to buy. Your account team gets a ranked list, the case to make for each one, and the first conversations to have. Plenty of people will map the gaps for you. Fewer will tell you which three to chase.

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What this means for you:

A shortlist you can defend, not a list of everywhere you're absent

Relationships in the divisions that haven't bought yet

Plays your account managers can start right away

Expansion opportunities that survive the same scrutiny as new business

Trusted by leaders like:

'What sets JPC apart is the level of personalisation they bring to a customer engagement. From helping to create and drive an effective contact strategy loaded with messages and techniques that will absolutely differentiate you from your competition, to helping define the sales strategy and messaging that cuts through the waffle and gets straight to the point. If you mix that with the powerful imagery and content steroids they inject into bid documentations, then you will have a bid elevated from the competition and most importantly geared to WIN.'
Bid DirectorGlobal IT & Communications Services Company
'Although there has been great success in securing a key contract with a longstanding client, the lasting impression and “ripple” that effective ABM activity creates allows for relationships to only deepen as time progresses. The support myself and my wider account team received via JPC – from crafting the CVP through to shaping the bid response – was second to none.'
Chris CowieClient Partner, BT
'JPC came into the process at a very late stage… They were very conscious not to derail the team and slotted alongside our creative team smoothly. The team were professional. hardworking and knowledgeable. It was good to be challenged on our win themes from an outsiders perspective and the way they brought the team bios to life and gave the executive summary and more human spin was invaluable to us…I think their client engagement approach, aligning ourselves to the clients brand and stakeholders can be very much underestimated by construction businesses.'
Commercial DirectorSkanska
'We had a very tight timescale to turn the tender around and a challenging task to convince YW that we have listened to the feedback of the past and are ready to offer something different. That would not have been possible without your invaluable input and support.'
Head of Pre-ConstructionGalliford Try

Flexible by design

Use it on one account to see what’s being left on the table. Or run it across your key accounts as a full programme – the gaps, the shortlist, and the account teams briefed to act on it.

Find your whitespace