STRATEGIC ABM | OPPORTUNITY-BASED ABM | PRE-RFP INFLUENCE

Opportunity Accelerator

Shape the opportunity before procurement does.

Influence the people, perceptions and proof shaping a specific opportunity.

  • Deep detail on the buyers, the competitors and what’s driving the deal

  • A clear case for you, made before the criteria harden

  • The right conversations with the right people, in the right order


Measured on: access, relationship strength, position and progression.

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Watch our explainer to see how JPC’s Opportunity Accelerator service works.

By the time it’s a bid, it’s late

The challenge: Too often the RFP arrives before you’ve built the relationships, before anyone really understands the buyer, and while your pitch still sounds like everyone else’s. By that point your competitor has usually done the shaping.

How we help: Opportunity Accelerator brings the buyer research, the stakeholder plan, and the case for you into one piece of work – so your teams shape the decision while it’s still a conversation, not a tender.

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What this means for you:

Named-stakeholder coverage
within priority accounts

More of the decision-makers reached, and champions among them

A case that doesn't sound
like anyone else's

A hand in framing the decision,
not just responding to it

Trusted by leaders like:

'What sets JPC apart is the level of personalisation they bring to a customer engagement. From helping to create and drive an effective contact strategy loaded with messages and techniques that will absolutely differentiate you from your competition, to helping define the sales strategy and messaging that cuts through the waffle and gets straight to the point. If you mix that with the powerful imagery and content steroids they inject into bid documentations, then you will have a bid elevated from the competition and most importantly geared to WIN.'
Bid DirectorGlobal IT & Communications Services Company
'Although there has been great success in securing a key contract with a longstanding client, the lasting impression and “ripple” that effective ABM activity creates allows for relationships to only deepen as time progresses. The support myself and my wider account team received via JPC – from crafting the CVP through to shaping the bid response – was second to none.'
Chris CowieClient Partner, BT
'JPC came into the process at a very late stage… They were very conscious not to derail the team and slotted alongside our creative team smoothly. The team were professional. hardworking and knowledgeable. It was good to be challenged on our win themes from an outsiders perspective and the way they brought the team bios to life and gave the executive summary and more human spin was invaluable to us…I think their client engagement approach, aligning ourselves to the clients brand and stakeholders can be very much underestimated by construction businesses.'
Commercial DirectorSkanska
'We had a very tight timescale to turn the tender around and a challenging task to convince YW that we have listened to the feedback of the past and are ready to offer something different. That would not have been possible without your invaluable input and support.'
Head of Pre-ConstructionGalliford Try

Flexible by design

Use it as a full programme around one opportunity – who’s deciding, what they need to hear, and how you get in front of them. Or slot it into existing ABM or sales transformation work.

Talk to us about the opportunity

FAQs

Investing 6 to 18 months in a deal before it officially exists takes conviction and raises fair questions about commitment, cost and proof.

Better to ask them now than at month nine.
Here’s what deal owners and sales directors usually want to know.

How do we know which opportunities justify this kind of investment?

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What actually happens across the 6–18 months?

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How do you build relationships in an account we barely know?

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How do you measure progress before there's a deal to point at?

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What if the RFP never materialises?

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Isn't this just ABM under another name?

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