ACCOUNT ACQUISITION | NEW-LOGO ABM | PIPELINE STRATEGY

Opportunity Engine

Build pipeline sales can trust.

Qualified opportunities with real names attached, that your sales team is happy to work with.

  • The accounts worth your time, backed by intent data, intelligence and research

  • The real decision-makers, and a human eye on every opportunity
  • Qualification your sales team recognises, and momentum after the handover


Measured on: qualified pipeline, sales acceptance and progression.

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Watch our explainer to see how JPC’s Opportunity Engine service works.

Demand doesn’t announce itself

The challenge: You’re building pipeline, but not enough of it sits in the accounts that matter, with the people who decide, on opportunities that stand up. So sales doesn’t trust it, won’t take it, and can’t forecast from it.

How we help: Opportunity Engine brings marketing and sales together around an agreed definition of an opportunity worth progressing. We combine intent data, account intelligence and direct research to build your shortlist. Then we pressure test it: right stakeholders, real opportunity.

It isn’t outsourced appointment setting or volume lead generation. The aim is to give senior sellers greater confidence in where to invest their time.

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What this means for you:

A more predictable account-acquisition pipeline

Named-stakeholder coverage
within priority accounts

Better use of
senior sales time

Greater confidence in sales acceptance and progression

Trusted by leaders like:

'What sets JPC apart is the level of personalisation they bring to a customer engagement. From helping to create and drive an effective contact strategy loaded with messages and techniques that will absolutely differentiate you from your competition, to helping define the sales strategy and messaging that cuts through the waffle and gets straight to the point. If you mix that with the powerful imagery and content steroids they inject into bid documentations, then you will have a bid elevated from the competition and most importantly geared to WIN.'
Bid DirectorGlobal IT & Communications Services Company
'Although there has been great success in securing a key contract with a longstanding client, the lasting impression and “ripple” that effective ABM activity creates allows for relationships to only deepen as time progresses. The support myself and my wider account team received via JPC – from crafting the CVP through to shaping the bid response – was second to none.'
Chris CowieClient Partner, BT
'JPC came into the process at a very late stage… They were very conscious not to derail the team and slotted alongside our creative team smoothly. The team were professional. hardworking and knowledgeable. It was good to be challenged on our win themes from an outsiders perspective and the way they brought the team bios to life and gave the executive summary and more human spin was invaluable to us…I think their client engagement approach, aligning ourselves to the clients brand and stakeholders can be very much underestimated by construction businesses.'
Commercial DirectorSkanska
'We had a very tight timescale to turn the tender around and a challenging task to convince YW that we have listened to the feedback of the past and are ready to offer something different. That would not have been possible without your invaluable input and support.'
Head of Pre-ConstructionGalliford Try

Flexible by design

Use it as a pipeline review, an end-to-end programme to prioritise accounts, reach the whole buying committee, and qualify what’s worth handing over. Or as part of a broader account-acquisition, new-logo ABM or sales-transformation programme.

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FAQs

Pipeline promises are easy to make and hard to stand behind – most sales leaders have been burned by bought lists and inflated MQLs before. So, ask us the hard questions.

These are the ones we usually hear first.

How is this different from buying leads or hiring an SDR agency?

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What does "qualified" actually mean to you?

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How do you find the named stakeholders?

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What if our sales team rejects the opportunities?

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How quickly does the engine start producing?

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Does this replace our existing demand generation or work alongside it?

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