Are robotic communications killing your sales opps?

How can we ensure B2B marketing is fit for purpose in an increasingly transactional age? In the latest episode of our human touch podcast, Claire Ellis and her guest, ex Vodafone, BT and Ericsson B2B Tech marketing specialist Lisa Daniels, discuss the need for stronger personal connection in today’s hybrid world of work.

Consider how you can: 

• take advantage of new opportunities to really connect 
• drive richer customer conversations 
• engage more deeply with prospects

Today’s guest: JPC MD, Claire Ellis interviews Lisa Daniels – Former Vodafone, BT and Ericsson B2B Tech marketing specialist

Lisa is a strategic Marketing and Communications senior leader, with over 20 years of experience working for some of the UK’s most valuable and recognised brands. Her experience spans B2C and B2B markets within major organisations including BT, Sky, Ericsson, Vodafone and B&Q.

She is well-known for bringing creative energy, fun and passion to the industry. Particularly skilled in bringing out the very best from people and technology, she has a reputation for building happy teams that continuously evolve, stay focused on the customer and deliver business results.