For over twenty-five years, Claire’s been the creative force behind the compelling, customer-focused sales and marketing programmes which help clients sell better and win more. Experienced brand and business strategist, her razor-sharp challenger thinking and innovative strategies translate product-led selling into persuasive customer-led value props, drive the immersive customer experiences the JPC team create for clients world-wide, and help complex global brands such as BT, Skanska, Softbank, PA Consulting, Experian and Dimension Data (now NTT) humanise their value to win multi-million-pound bids. Outside JPC, she brings the same passion, creativity and tenacity to her interior design projects and impressive fitness regime.