Being JPC / Business / 17 Dec, 2013

Be the Entrepreneur You Want to See in the World – On Entrepreneur Empowerment, Oprah, and the Art of Branding

Our inaugural Brand Amplifier alumna – Ronke Ige, founder of Emi & Ben – recently appeared on BBC The One Show Featuring Oprah Winfrey. Oprah came to the UK to promote her new film ‘The Butler’ and was honoured for her global role model status as an inspiring female entrepreneur. Since graduating Brand Amplifier, Ronke has…

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MYOC / 13 Dec, 2013

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Brand and Customer Experience / Business / Events /

Clean Energy Entrepreneurs of the Future selected at Imperial College London’s Creative Hub – ThinkSpace

As part of its biggest-ever campaign in support of student innovation and entrepreneurial spirit, Imperial College London’s ThinkSpace is hosting the Create Lab Venture Catalyst Challenge (VCC) across the academic year. Its latest clean energy-themed ‘Invent the Future’ make-a-thon welcomed young entrepreneurial-minded students for a day of inspiration, talks and collaboration, designed to create strong…

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Account Cultivation and Growth / Brand and Customer Experience / Business / Strategy / 10 Dec, 2013

The Honest Truth About B2B CRM: Unpacking the McKinsey Global Survey

I came across a McKinsey global survey recently about how B2Bs have been talking PAST their customers. There’s a surprising gap between the brand values suppliers convey and what their customers actually want to know. 86% of suppliers claim brand affiliation with corporate social responsibility, yet to their customers, it’s statistically insignificant. What buyers really…

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Business / 06 Dec, 2013

Bitcoin: Revolutionary currency or a disappearing act?

In the space of 6 months, Bitcoin has gone from a poorly understood, somewhat secretive concept associated with the darker side of the Internet, to a currency that in many eyes has been ratified by the US Senate. Bitcoin is an open source peer-to-peer electronic money and payment network introduced…

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Design /

Creative Review: Pantone’s Colour of the Year?

2013 is coming to an end, which means it’s time to bid farewell to Emerald and welcome Radiant Orchid – Pantone’s colour of the year for 2014. Also known as 18-3224, the purple hue has been named the shade de rigeur for fashion, interiors and graphic design in the year ahead by Pantone, which says…

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MYOC / 03 Dec, 2013

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Events / 02 Dec, 2013

IMPERIAL COLLEGE Invent the Future Make-a-Thon: Thinking inside ThinkSpace, could the next big thing, be born within these walls?

Coinciding nicely with Global Entrepreneurship Week,Imperial College London has recently launched its biggest-ever campaign in support of student innovation with its Create Lab Venture Catalyst Challenge. The ‘Invent the Future’ make-a-thon workshops and university-wide pre-accelerator challenge kicked off this month at Imperial College’s new Digital Media Lab – ThinkSpace – in White City. What is…

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Being JPC / 26 Nov, 2013

Art Attack!

I never thought McDonald’s could be scary… On Saturday afternoon team JP Creative, (Michelle, Alex and Myself) went to check out the Tate Britain’s ‘housewarming’ party. Having recently joined JPC as the brand new Content Creator, I wanted to do some inspiration gathering. Tate has just undergone a £45 million pound makeover and we were…

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Events / 05 Nov, 2013

Forgotten spaces, Somerset House

In an apt location in the Lightwells & Deadhouse at Somerset House, 26 imagined spaces in various forgotten locations in and around London are showcased. One of my goals as an MYOC at JPC is to explore the current nature of the design industry and serves as a great excuse to delve in and see what’s going across…

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