Account Cultivation and Growth / Sales Enablement / 15 Jul, 2020

Are you losing contact with your customers in a socially distanced world?

Move from sales enablement to buyer enablement It’s no exaggeration to say that COVID-19 has triggered a B2B sales transformation. Strict social distancing restrictions and a ban on non-essential travel are vital for public health, but they also mean it’s never been harder to get close to your customer. You can’t have face-to-face conversations, or...

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Brand and Customer Experience / Podcasts / 08 Jul, 2020

The Human Touch – Bringing Innovation to life

How can you translate technical solutions into human stories that showcase your innovation through the customer lens, generate more sales and enhance your customer experience? In the second episode of our human touch podcast, Claire Ellis talks to Danny Wootton, Director of Tivital, about the greatest challenges for B2B sales and CX. Cut through, humanise and engage with your ever-evolving customers.

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Account Cultivation and Growth / Thought Leadership / 27 May, 2020

Challengers in Construction

In February 2019, in partnership with Construction Week, JPC released our White Paper ‘Challengers in Construction – what Construction marketers can learn from technology’. It now seems a paper of some prescience, with the Global pandemic being the rocket fuel to some of the paper’s then insights.

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Account Cultivation and Growth / Podcasts / 17 Apr, 2020

The Human Touch – Understanding the new buyer journey in 2020

How is the world of B2B buying changing? What does this mean for sales and marketing leaders and their teams? Claire Ellis sits down with Gary Sharp, Chief Revenue Officer at the Network Collective to unpick today’s buyer journey. According to a recent Gartner report, some 77% of B2B buyers say their latest purchase was ‘very complex or difficult’. How can we turn things around?

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Being JPC / Diversity & Inclusion / Thought Leadership / 08 Mar, 2020

Spidey senses and #BoyBosses: How the women of JPC innovate to drive client results

Innovation is key to everything we do here at JPC, whether we’re helping our clients win multi-million pound bids, developing immersive experiences or building laser-focused campaigns. And with studies showing that having more women on your team vastly improves innovation efforts, I was curious to discover how this plays out at JPC.

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Strategy / Thought Leadership / 15 Jan, 2020

The 5 themes successful companies must embrace in 2020

The Christmas presents are open, the tree has dropped its needles and we’re back in the office again. After several days of surviving only on mince pies and Quality Street, it’s now time to gaze into the corporate crystal ball and forecast what’s going to be important to businesses, their clients and end consumers over the next twelve months.

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Being JPC / 23 Oct, 2019

Human communications in a tech world: JPC recognised as leaders of best practice

Here at JPC we believe that the secret to thriving in a world that’s held in the clutches of technology is to be ever more human and harness the power of simplicity and creativity. That’s why we are thrilled to be recognised in the Parliamentary Review as a ‘Best Practice Representative’ for supporting our clients…

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Press Reviews / 18 Oct, 2019

JPC recognised in the Parliamentary Review

We are pleased to announce that JPC has been recognised in the Parliamentary Review as a
“Best Practice Representative”. JPC was founded in 1998 as a strategical consultancy
specialising in brand communication, bids and tenders, customer experience and account-based marketing.

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Brand and Customer Experience / Videos & Webinars / 15 Aug, 2019

CX Webinar

Draw on JPC’s knowledge and experience to help align internal discussions between sales, marketing and the rest of your business, to deliver a truly human customer experience.

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Brand and Customer Experience / 19 Jul, 2019

Your digital experience may be excellent, but are you catfishing your customers?

Are you catfishing your prospective customers? ‘Catfishing’, or, according to an informal dictionary definition ‘luring someone into a relationship by means of a fictional online persona’, is common in online dating (or so my sons tell me…) but you may not realise that it’s rapidly becoming just as prevalent in the corporate world.

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