Business

Business / 14 Aug, 2017

Why customer data might be the death of you

It’s not news, but I still find it shocking to consider the ease with which a business can ‘get to know’ their clients. As soon as the modern marketer steps foot outside their metaphorical front door, they’re beset by an amalgamated horde of analytics tools, metric systems and algorithmic programmes. Take a few more steps…

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Business / Diversity & Inclusion / Strategy / 28 Jul, 2017

Banning discriminatory ads is naive – here’s why

Hold your hats and hallelujah! Protein World’s morally languid Beach Body campaign has actually done some good. After a year of formal discussions, the Committee of Advertising Practice (CAP) has announced they’ll be implementing a crackdown on adverts that promote offensive or false stereotypes. Before you start celebrating though, here’s a little rain for your…

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Brand and Customer Experience / Business / Events / 20 Jul, 2017

How live experiences can save a brand

Customers enjoy memorable experiences (cue the gasps). It shouldn’t come as a great surprise that the ‘Peak Stuff’ theory really has been vindicated lately. It points out that a good live event can be more valuable to the consumer than a product on its own. And it’s right. A storytelling device for today’s customer Since…

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Business / 17 Jul, 2017

What influences millennials most when it comes to brands?

Providing you haven’t just emerged from a few years beneath a rock, it probably hasn’t escaped your notice that a few political tectonic plates have been shifting recently, both in Europe and across the pond. Setting aside any reservations you may have concerning the outcomes, there can be no doubt that millennials – particularly the…

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Business / 07 Jul, 2017

Why it’s high time you considered your competitors in a new light

A genuine, if somewhat tempered, applause should be rippling around the business world following the integration of Amazon’s Prime Video on Apple TV. The joint venture of the two industry giants demonstrates some shrewd thinking. With so many different services from a mind boggling number of different companies on offer for consumers, lack of compatibility…

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Business / Content / Thought Leadership / 27 Jun, 2017

Become a thought leader in just 5 steps

Thought leadership is a position of power. As a thought leader you’re an influencer and a market commentator rather than solely a vendor – it’s a very different position, and one that brings with it credibility and responsibility. The best thought leaders play a key role in the conceptualisation of new business ideas, trends and…

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Business / Content / Thought Leadership / 20 Jun, 2017

Thought Leadership: What happens if you get it wrong?

New research by Edelman and Linkedin has shown thought leadership to be a decidedly two-sided coin. Their study, which surveyed over 1,300 Business Decision Makers (BDMs) on the extent to which their B2B purchase process is influenced by salient thought leaders, confirms becoming a thought leader as being worthwhile, but also highlights some worrying consequences…

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Business / Events / 16 Jun, 2017

Could AI end the workplace diversity struggle?

Listening to Tom Loeffert of SAP speak yesterday at TechXLR8 — the last day of the week-long London expo — I was struck by something strangely unfamiliar: an outlook on AI that doesn’t centre around speeding processes or creating a new digital workforce. Or ending the world. No, instead Loeffert spoke about AI’s ability to…

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Business / Strategy / 12 Jun, 2017

Why security inertia is more powerful than any hacker

If your house kept getting burgled because you’d been leaving the key under the same flowerpot, you’d probably think deeply about why it happened and how you’d make sure it would never happen again. Why have so many businesses failed for so many years to think deeply about their cyber security strategy? You might blame…

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Business / Thought Leadership / 08 Jun, 2017

Rising employment isn’t good news: here’s why

Your bad jobs are hurting the economy You may take issue with the above statement. After all, with unemployment going down, surely you’re doing something right? In theory, but as is often the case, the numbers don’t tell the full story. More people are in work, but fewer people are enjoying their jobs. And as…

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