A letter to Ugli lovingly guest blogged for JPC by Elodie Peboscq Time flies…it has been 3 years, 3 beautiful years since our Ugli relationship began…we still remember the very first look you all have given us. We could see the hope and eagerness in your eyes wondering if we were the one to incubate your
The British media loves reporting on public opinion surveys. From the state of the economy to NHS to sustainability to women’s hair and beauty, a simple Google search will reveal to you how many tier-one publications ground their content on opinion polls. Why? Because surveys give clout to media, give voice to the complexities of
Our inaugural Brand Amplifier alumna – Ronke Ige, founder of Emi & Ben – recently appeared on BBC The One Show Featuring Oprah Winfrey. Oprah came to the UK to promote her new film ‘The Butler’ and was honoured for her global role model status as an inspiring female entrepreneur. Since graduating Brand Amplifier, Ronke
As part of its biggest-ever campaign in support of student innovation and entrepreneurial spirit, Imperial College London’s ThinkSpace is hosting the Create Lab Venture Catalyst Challenge (VCC) across the academic year. Its latest clean energy-themed ‘Invent the Future’ make-a-thon welcomed young entrepreneurial-minded students for a day of inspiration, talks and collaboration, designed to create strong
I came across a McKinsey global survey recently about how B2Bs have been talking PAST their customers. There’s a surprising gap between the brand values suppliers convey and what their customers actually want to know. 86% of suppliers claim brand affiliation with corporate social responsibility, yet to their customers, it’s statistically insignificant. What buyers really
