Maybe it isn’t what you want to hear, but business creds are often done badly. Numerous, and perhaps harsh, assessments have begun surfacing ranging from ‘They’re all as bad as each other’, by Stephen Fair of Econsultancy, to ‘Most ad agency new business presentations stink. Period’, by Mike Fromowitz, who writes for Campaign. Harsh, yes,
Thought leadership is a position of power. As a thought leader you’re an influencer and a market commentator rather than solely a vendor – it’s a very different position, and one that brings with it credibility and responsibility. The best thought leaders play a key role in the conceptualisation of new business ideas, trends and
New research by Edelman and Linkedin has shown thought leadership to be a decidedly two-sided coin. Their study, which surveyed over 1,300 Business Decision Makers (BDMs) on the extent to which their B2B purchase process is influenced by salient thought leaders, confirms becoming a thought leader as being worthwhile, but also highlights some worrying consequences
At the risk of disrespecting Carter Wilkerson, you probably haven’t heard of him—-assuming you have heard of him––because you’re a member of his thriving and expansive social circle. Carter Wilkerson is the proud poster of one of the most liked, retweeted and replied-to tweets since the birth of Twitter in 2006. The wording of the
It would be hard to claim that marketing content is always readable. Marketing language is so riddled with jargon and unnecessary complexity that it’s been vilified in newspaper articles and online listicles (and it isn’t as if journalists aren’t liable to throwing out a little of their own ‘journalese’ now and again). We articulated the
In 1946, George Orwell––novelist, essayist, journalist and critic––extolled the virtues of simple writing in the essay ‘Politics and the English Language’ and condensed his guidance to writers into six rules: 1. Never use a metaphor, simile or other figure of speech which you are used to seeing in print. 2. Never use a long word
Have you ever found yourself in a situation where your words were totally misinterpreted? Have you thought you were saying one thing only to find the other person heard something entirely different?” I for one know my words have failed me on multiple occasions. I spent most of my school years trying to sound more
We’ve all wondered what the future will look like at some point in our lives. From flying cars, comparable to Doc Brown’s Delorean DMC-12, to Ex-Machina style artificial intelligence. These dreams now don’t seem like such a distant reality. As computers become more powerful, clever and sophisticated, the rate of technological growth is rapidly increasing.
JPC at Imperial College London ThinkSpace Start-up week 2nd April 2014 – 4th April 2014 Imperial College London ThinkSpace hosted a series of start-up surgeries in collaboration with JPC designed to inspire, motivate and provide invaluable insights to individuals looking to start up their own businesses. Located within Imperial College’s Ugli building in White City,
Interview with James Wallman, Author of Stuffocation As William Gibson said, “The future is already here – it’s just not very evenly distributed”. Trend forecasters’ job is to observe and interrogate the noise of the present to identify signs of that unevenly distributed future. James Wallman, renowned trend forecaster, speaker, and author of the new
