Brand and Customer Experience

Being JPC / Brand and Customer Experience / Events / 17 Oct, 2014

Designer’s Fiesta 2014

The JPC design team headed to London’s Designer’s Fiesta 2014 last month for a peek at the latest and greatest from the ever-evolving design and development worlds. Hosted by Academy Class, the event featured talks and tutorials from the most talented people in these fields, with plenty of time to…

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Brand and Customer Experience / Strategy / 17 Sep, 2014

Brand identity: Has your brand strategy got soul?

Consumers are seeking authentic brands. Brands with soul. Soul needs to be baked into your brand identity. Gone are the days when marketing was about having the biggest, shoutiest brand, being ‘revolutionary’ or being the first to launch stuff into space. To today’s hype-weary consumer, flash brand strategies, such as…

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Being JPC / Brand and Customer Experience / Business / Content / Strategy / 28 Jul, 2014

Who’s Afraid Of The Big Blue Bird?

When Facebook landed in 2004, shortly followed by Twitter two years later, the world went communications mad. Everyone, including your neighbour’s dog, became an overnight blogging sensation, tweeting, hashtagging and regramming like it was going out of fashion and you found yourself getting left behind in the dust. In your mind, tweeting comes from ACTUAL birds and regram sounds like some kind of cereal.

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Brand and Customer Experience / Business / Content / 01 Jul, 2014

Can a Selfie be Profesh?

The Selfie phenomenon is, by and large, the domain of the personal social network and rarely (albeit cringeworthingly sometimes) the avatar of choice for the business world. Whilst the duck-lipped, soloist exhibition is by no means going anywhere soon (nor should it!), it’s interesting to see how the movement is…

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Brand and Customer Experience / 27 Jun, 2014

Web Design: the importance of Wireframing

I have recently delved into the early stages of web design for a custom-built, fluid, responsive website for one of our group companies, the charity Brand Amplifier. We’ve recently rebranded them with a fresh identity and the site has just gone live. One of the key things I have learned…

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Being JPC / Brand and Customer Experience / Events / 24 Jun, 2014

Do Lecture Diary

Attending a Do Lectures weekender has always ranked highly on my business bucket list, so naturally when our PR/content team “Project Voice” put the application under my nose I jumped at the opportunity and decided to document my experience for future Do Lecturers.

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Brand and Customer Experience / Business / Content / Events / Guest Blogs / Thought Leadership / 12 Jun, 2014

Feasting with Panthers: The Danger is in the Details

Following is a guest post from Project Voice’s incredibly talented client Adam Blackwood, founder of Private Drama events. Enjoy a multi-media tour of their incredible Showcase event and how Project Voice helps tell their show-stopping stories.

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Being JPC / Brand and Customer Experience / Business / Content / Strategy / 10 Jun, 2014

Content Marketing: Who’s the fairest of them all?

There’s a huge buzz around content marketing strategy and countless examples of brands that do it well. At Project Voice, we are constantly on the lookout for brands that are leading the way, and like to take a moment to explore ‘how and why’ they worked.

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Awards / Being JPC / Brand and Customer Experience / Events / Strategy / 06 Jun, 2014

The Philanthropist’s Stone: Brands That Give Back

It has been an exciting week at JPC headquarters. Things kicked off with the unveiling of our charity’s beautiful new website http://www.brandamplifier.co.uk, which features the smiling faces and incredible stories of our alumni from the past 5 years of brand strategy bootcamps.

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Being JPC / Brand and Customer Experience / Business / Strategy / 08 May, 2014

Decoding “Britishness”: 5 Tips for Tech Brands expanding to the UK

The UK’s post-industrial identity has found its footing in the past decade or so in new media, tech, and digital services. London’s creative ecosystem has sprouted up accelerators, incubators and start-up hubs while also luring over the big players from across the pond to tap into its nutrient-rich media landscape,…

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