It’s not easy to avoid discussion in the press or on social media about the “Post Truth” era. Since that election, publications in all their forms have come under close scrutiny. It turns out that there are towns in Eastern Europe where the local labour force is devoted to churning out fake news, and that
Dunkirk. The Blitz spirit. Famous examples where people displayed an extraordinary courage and pulled together in a cohesive manner not seen in calmer, safer times. Threat brings humans closer together. Focus becomes sharper, clearer, streamlined and more meaningful – whether the threat turns out to be real or imagined. Without this, we live in a
We’ve all wondered what the future will look like at some point in our lives. From flying cars, comparable to Doc Brown’s Delorean DMC-12, to Ex-Machina style artificial intelligence. These dreams now don’t seem like such a distant reality. As computers become more powerful, clever and sophisticated, the rate of technological growth is rapidly increasing.
Interview with James Wallman, Author of Stuffocation As William Gibson said, “The future is already here – it’s just not very evenly distributed”. Trend forecasters’ job is to observe and interrogate the noise of the present to identify signs of that unevenly distributed future. James Wallman, renowned trend forecaster, speaker, and author of the new
Third Time Round. For this week’s workshop we told our Brand Amplifier ladies to bring their A-game for an intensive evening of think-on-your-feet instruction, purpose built to inject high-octane PR, social media and business strategy into their brands. Team JPC content were also on hand this week to help dispel a few unfounded business bogeymen
Take Two! For our second instalment of the Brand Amplifier workshops our BA Brigade arrived promptly on our doorstep at 6 o’clock. A far cry from the shy atmosphere of the first workshop, our ladies quickly gravitated towards one another abuzz with talk of this week’s Instagram challenge. Everyone was quick to follow up on
Brand Amplifier’s 5th edition of brand strategy masterclasses kicked off this week at our Piano House studio. 25 amazing young female entrepreneurs have won the “Golden Ticket” to tour JP’s brand factory, and learn straight from the source, the secret sauce to manufacturing some of the world’s most iconic brands. The lamps are lit, the
The British media loves reporting on public opinion surveys. From the state of the economy to NHS to sustainability to women’s hair and beauty, a simple Google search will reveal to you how many tier-one publications ground their content on opinion polls. Why? Because surveys give clout to media, give voice to the complexities of
I came across a McKinsey global survey recently about how B2Bs have been talking PAST their customers. There’s a surprising gap between the brand values suppliers convey and what their customers actually want to know. 86% of suppliers claim brand affiliation with corporate social responsibility, yet to their customers, it’s statistically insignificant. What buyers really
