“Yes, studies show how customers’ purchasing criteria are shifting and yes understanding the buyer journey is important, but accepting it and simply servicing it isn’t. It’s the job of sales to disrupt and divert it, introduce new ideas, recognise and overcome bias, and it’s the job of marketing to create the platform and tools to
Why it’s time to supercharge your ABM to attract, win and grow more business. Business challenges are coming thick and fast. Just as we seem to be finally conquering the pandemic and looking forward to accelerating into the recovery, other challenges come flying our way – from an increasingly crowded and noisy marketplace where it’s
A new report reveals the power of account-based marketing campaigns to drive growth and strengthen customer relationships. JPC’s James Mollard summarises the findings… With many companies new to account-based marketing or yet to implement it, there remains an air of mystery around the technique. What is it being used for? How effective are businesses finding
“It’s a standard ABM mantra that sales alignment at the outset is an absolute for the success of a programme but no one seems to be very clear on what that actually means. In our experience getting everyone facing in the same direction and agreeing it’s a great idea simply isn’t good enough. Sales have
What’s a cycling peloton got to do with marketing? It shows why account-based marketing holds the key to securing your next lucrative bid opportunity, says JPC’s James Mollard… Account-based marketing (ABM) and deal-based marketing (DBM) each play vital roles in attracting, winning and growing business, but can bringing them closer together deliver better results? In
March 2020, we were all locked down, with nowhere to go and nothing to do. With non-essential retail and hospitality venues forced to closed their doors, workers told to work-from-home wherever possible and others placed on furlough, companies had to turn to innovative ways to keep their brands front-of-mind in their customers’ minds. Many turned
We’re obsessed with achieving results on behalf of our clients, so we’re really proud and excited to see not one, but two of our experiential client projects winning awards at the B2B Marketing Awards last week! Our Ricoh Arena business lounge for Vodafone Business UK was awarded second place in the ‘Best customer experience initiative’ category. And
[vc_row][vc_column][vc_column_text] Move from sales enablement to buyer enablement It’s no exaggeration to say that COVID-19 has triggered a B2B sales transformation. Strict social distancing restrictions and a ban on non-essential travel are vital for public health, but they also mean it’s never been harder to get close to your customer. You can’t have face-to-face conversations,
Here at JPC we believe that the secret to thriving in a world that’s held in the clutches of technology is to be ever more human and harness the power of simplicity and creativity. That’s why we are thrilled to be recognised in the Parliamentary Review as a ‘Best Practice Representative’ for supporting our clients
