“It’s a standard ABM mantra that sales alignment at the outset is an absolute for the success of a programme but no one seems to be very clear on what that actually means. In our experience getting everyone facing in the same direction and agreeing it’s a great idea simply isn’t good enough. Sales have
[vc_row][vc_column][vc_column_text] Move from sales enablement to buyer enablement It’s no exaggeration to say that COVID-19 has triggered a B2B sales transformation. Strict social distancing restrictions and a ban on non-essential travel are vital for public health, but they also mean it’s never been harder to get close to your customer. You can’t have face-to-face conversations,
